Senior Manager, Product Marketing & Commercialization

Company Description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

As the Senior Manager, Product Marketing & Commercialization, you will lead and empower cross‑functional teams to deliver successful new product launches across our Water Business Unit. This role is ideal for a collaborative, customer‑focused, and operationally minded professional who thrives on alignment, shared accountability, and turning product vision into high‑quality, customer‑ready experiences.

You’ll guide the end‑to‑end commercialization process for products across categories including smart water devices, faucets, showerheads, and filtration ensuring every launch is strategically positioned, thoughtfully executed, and fully aligned with brand standards. Working closely with Brand, Product Strategy, Channel Marketing, Operations, and Sales teams, you will help create consistent, inclusive, and engaging experiences across channels and touchpoints.

At FBIN, we value individuals who can Think Fast, using data and insights to make thoughtful, timely decisions. Work It Together, building trust‑based, inclusive partnerships across teams to align execution and strategy. And Make the Hard Call, thoughtfully balancing priorities, trade‑offs, and constraints to focus on the work that matters most for our customers and our business.

What you will be doing:

• Lead and support the end‑to‑end commercialization process for new product launches across Moen and the House of Rohl brands.
• Shape product positioning and messaging using consumer insights, market trends, and brand strategy.
• Define clear, customer‑centered go‑to‑market strategies and integrated marketing calendars aligned to product, brand, and channel goals.
• Collaborate closely with cross‑functional partners including Brand, Product, Engineering, Sales, Retail, and Digital teams to build shared ownership for launch readiness and outcomes.
• Develop and maintain project plans, timelines, and risk tracking to ensure launches remain on track without compromising quality or customer experience.
• Support the development of customer‑facing materials by guiding value propositions and messaging hierarchies.
• Identify challenges early and work with partners to resolve issues in a way that supports teams and protects launch success.
• Develop KPIs and performance dashboards to track commercialization progress, risks, costs, and outcomes.
• Lead regular reporting and executive updates, translating complex program information into clear, actionable insights.
• Champion continuous learning and improvement in commercialization processes, tools, and governance routines.
• Build strong, trust‑based relationships with stakeholders and navigate competing priorities through influence and collaboration.
• Serve as the connective link across teams, ensuring alignment on launch goals, responsibilities, and customer experience.

Qualifications

• Bachelor’s degree and 7+ years of experience in commercialization, marketing, or product development programs, or a High School Diploma with 10+ years of relevant experience.
• 2+ years of team leadership experience with the ability to mentor and develop talent.
• Experience leading cross-functional teams and aligning stakeholders across Brand, Product, Sales, and Operations.
• Strong understanding of go-to-market strategy, including developing product positioning, messaging, and launch plans.
• Proven success managing multi-channel product launches (e.g., retail, eCommerce, B2B), ideally in consumer durables, CPG, or home technology.
• Skilled in project management tool