Sr Enterprise Marketing Technology Consultant

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A SR. ENTERPRISE MARKETING TECHNOLOGY CONSULTANT DO?

The Enterprise Marketing Cloud Sr. Technology Consultant role has both internal and external areas of responsibility. 

As a client-facing role within Intouch B2D, an enterprise marketing technology consultant works in conjunction with account teams, across Intouch Group affiliates, to forge relationships with enterprise-level centers of excellence and marketing information technology teams within our client organizations. The immersion with client organization affords a deep understanding of environment (cultural and technological), goals and opportunities such that strategic roadmaps and execution plans are tailor-made for the best-in-class adoption of marketing cloud technologies in support of marketing initiatives across the client’s commercial brands at an enterprise level. 

Ultimately, this role is instrumental in elevating Intouch B2D and all of Intouch Group to a position which offers greater influence on both current and future commercial brand and technology strategies involving the leveraging and implementation of marketing cloud technologies and services. 

As an internally facing role within Intouch Group, this role works closely across affiliate account teams and subject matter experts to recommend and implement best practices and solutions which demonstrate Intouch’s excellence in leading the effective usage of marketing cloud technologies to drive integrated multichannel marketing experiences.  And, in effect, drive business growth through measurable KPIs.  

In addition, the Enterprise Marketing Cloud Sr. Technology Consultant plays an important role in managing and maturing partner relationships with Marketing Cloud vendors. As such, they are highly involved in building out a formal practice under the following pillars: 

Sales - Works to identify new licensing and services opportunities for both existing and new clients and registers potential opportunities with the vendor. Establishes and maintains relationships with vendor sales team and represents the agency at vendor sales conferences. Acts as a liaison between vendor sales team and the client during the procurement process. Architects solutions which leverage partner marketing cloud technologies to address client opportunities. 

Marketing - Works with the Intouch B2D’s marketing and sales coordinator to produce internal and external thought leadership specific to marketing technologies in the Pharmaceutical industry. This includes a regular cadence of whitepapers, points-of-view, video spotlights, case studies, speaking opportunities, articles and blog posts that are shared through vendor and agency PR channels and industry events. 

Enablement - Secures training for the organization to educate internal teams on multichannel marketing cloud technologies, working towards certification in th