Sr UX Designer

Department:

Digital

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

What if your expertise could help reinvent the digital experiences that Customers rely on throughout their Southwest journey? The Sr UX Designer supports the Digital Design & Research Team by creating and elevating user experiences across Customer and Employee-facing digital products while collaborating with Product, Technology, agency partners, and Executives. They’ll use research, testing, empathy, and accessibility principles to design intuitive, modern, and hospitable digital solutions that support Southwest’s transformation and optimize both customer experience and business outcomes. Through creative problem‑solving, cross‑functional partnership, and a passion for impactful design, the Sr UX Designer is excited to help shape Southwest’s digital future and contribute to meaningful, experience‑focused work. 

Additional Details 

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.    

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.   

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics. 

Responsibilities

• Coach as Creative Lead for our User Experience Design team to ensure all proposals are technically and visually consistent with SWA brand and UX best practices
• Oversee the digital brand style guide including reviewing projects for consistency and advocating for a consolidated approach to digital front-end experiences
• Design impactful user experiences for Southwest Customer-facing digital channels, self-directed in executing through complex requirements
• Execute on scalable solutions for long term success and proactively prepare for the future
• Construct recommendations to drive Marketing strategy forward and follow through against promised timelines
• Facilitate creative brainstorm/ideation sessions with business, design, strategy and technology while ensuring primary business and design objectives are met.
• Define and provide direction for implementing usability studies and tests with 3rd party tools or agencies
• Advise as a mentor to infuse knowledge of industry, design, interactive, information architecture, and e-commerce trends back to the working team
• Align with Leader to on priorities, constructively address project work, and build personal development plans
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Knowledge of design tools specializing in wire framing (ex: Figma, Axure, UX Pin, Visio, etc), visual design (ex: Sketch, Figma, Photoshop, Illustrator, etc), and prototyping (ex: Principle, Marvel, Invision, Adobe XD, etc)
• Knowledge of wire framing, visual design, and prototyping
• Knowledge of best practices for web-based information architecture and design
• Strong knowledge of usability and accessibility application and techniques
• Skilled in working with development and understanding of HTML and CSS
• Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
• Ability to handle high volumes of work with ability to prioritize effectively and hit promised timelines
• Ability to deliver quality work within a low-cost environment
• Ability to demonstrate high emoti