Senior CRO Analytics & Optimization Manager

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

Job Description

Responsibilities
 

• Be a passionate subject matter expert on digital marketing, Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms (eg. AB Tasty, Optimizely, VWO, Webtrends Optimize, Conductrics, Dynamic Yield, etc.) 

• Be confident in web analysis and knowledgeable in digital measurement (inc. web analytics, audience strategy, incremental revenue) 

• Drive performance of analytics and optimization capabilities to impact overall business results 

• Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others 

• Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc 

• Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results 

• Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks
  
   

Qualifications 

• Demonstrable advanced experience with CRO (conversion rate optimization) and success in defining and running A/B, MVT or journey campaigns 

• Demonstrable experience with mainstream web & app Optimization and Personalization platforms (eg. AB Tasty, Optimizely, VWO,  Google Optimize, Conductrics, Dynamic Yield, Monetate, Webtrends Optimize, Adobe Target, Leanplum, CleverTap, Qubit,  Salesforce Interaction Studio ex-Evergage, etc.)  

• Demonstrable experience in analysing user behaviour data using Google Analytics in both web and apps, is required. 

• Must have a fluent understanding of the Google Marketing Platform, the key benefits, and how to leverage the Google stack to the greatest advantage of clients 

• Deep, hands-on experience working with experience optimization and analytics solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences, and training 

• Strong experience in unearthing insights and forming optimization recommendations using heat mapping, form analytics, and live user testing platforms 

• Experience with persona-based marketing, UX methodologies, and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey 

• Strong analytical and visual thinking skills, with the ability to identify business questions, pain points, and opportunities, analyze quantitative and qualitative data, prioritize findings using different models, and develop actionable recommendations and experimentation/personalization roadmaps 

• Ability to communicate processes, strategies, and general requirements to both internal and external stakeholders 

• Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met 

• Able to stay positive under pressure, teamwork with a diverse set of stakeholders, and live Jellyfish’s values: be positive, be the solution, be passionate, be accountable, be you
  
   

Advantageous: 

• Experience with (and positive results from) running campaigns on server-side web and web based app experience optimization/personalization projects besides client side is a very big plus 

• Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, tree jacking, designing polls and surveys will be a big plus 

• Experience with CRO leveraging Google Cloud Platforms, BigQuery and/or CDPs and/or CRM is a big plus  

• Knowledge and experience with Machine Learning principles and Marketing theory is a very big plus 

• Knowledge and experience with recent Google technologies and tools such as GA FireBase, App+Web properti