Senior Digital Content Specialist - Social Media Content - Benson Tower

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.  We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. 

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.  Come make a difference at Ochsner Health and discover your future today! 

This job assists in development and implementation of online marketing strategic initiatives that sustain and strengthen the system market position and provide measurable marketing return on investment. Drafts, builds and edits web content, including video, online advertising copy, social media content and creative assets while maintaining consistency with brand or sub-branding guidelines. Tracks analytics to formulate digital marketing strategy, track ROI and continually improve results, and supports system brand and online marketing initiatives across all digital marketing channels. Collaborates with the Creative Media services and Digital Marketing teams on creative ideas and design options, functionality and implementation. Participates in the strategic planning process for clients and assists or oversees projects, web builds, video editing, social media campaigns, email marketing and advertising tracking.

 

Education 

Required - High School diploma or equivalent

Preferred - Bachelor's degree in Marketing, Advertising, Web Design or related degree

Work Experience

Required - 5 years related experience

Preferred - Five years related experience with Bachelor’s degree, Preferred experience in Social Media Content, Monitoring Social Media, Reviewing Social Media, and Posting on Social Media Channels

Experience with social media community management and engagement with followers. Campaign strategy and execution specific to social; as well as, attribution and optimization experience.

Experience publishing natively, scheduling with link tracking, and using FB Business Manager. Event experience is a plus, or handling live social media/ real time content creation). Experience with Google Analytics, FB Live would be valuable.
 

Knowledge Skills and Abilities (KSAs)

• Comfortable with major social channels including FB, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities
• Strong writing and editorial background, including familiarity with AP style
• Experience in Hootsuite or other social media monitoring platform
• Knowledge of scheduling and analytics software (Sprout, Sprinklr, Trackmaven, Crimson, Hexagon, etc.)
• Experience publishing natively, scheduling with link tracking, and using FB Business Manager
• Event experience is a plus with a focus on handling live social media/ real-time content creation
• Campaign strategy and execution specific to social, as well as attribution and optimization experience
• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals
• Must have computer skills and dexterity
• Must be proficient with Windows-style applications, various software packages specific to role and keyboard
• High Proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Creative Cloud, Adobe Photoshop), photo editing, content management systems and Google Analytics.

Job Duties

• Manage social media content, posting on all social media channels, monitor and review social media postings, and social media community management social media.
• Assists in development and implementation of online marketing content that sustains and strengthens the system market position and provide measurable marketing return on investment. 
• Builds web content based on online marketing strategy for optimal user experience.
• Drafts, edits and/or proofreads online marketing material, copy and video for website, social media, online advertising and blog. 
• Supports system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives.
• Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.

Other related duties as required.  The above statements d