Senior Product Marketing Manager

Modern Health 

Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.

We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 330+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status. 

We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday. 

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!

The Role

The role of Senior Product Marketing Manager is a high visibility role in a mission driven company where you’ll work hand-in-hand with the VP of Product Marketing and rest of the leadership team to build out the product marketing strategy and execution at Modern Health.  You will work closely with our go-to-market, corporate marketing, product management, design and research teams to launch successful products and capabilities to market and help us fulfill our mission of a world where mental health becomes a priority and strength for all. 

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Work with Product Marketing leadership to drive messaging, packaging and positioning. We have ambitious goals of fulfilling our mission of improving the lives of people and their communities by offering an inclusive mental health solution that drives the best outcomes, is the most cost-effective, and is the most engaging. Your efforts will impact how we position the product in market, package existing and new solutions, define our value proposition, and create the language we use in marketing material, within the product, and in internal discussions.
• Develop a deep understanding of our market and customer. We are a customer-obsessed team, but you will help take this to an entirely new level of understanding. You will work to help build our customer and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings. 
• Develop solution messaging across the product portfolio, serving as the lead go-to-market storyteller for internal meetings, customer facing and industry events.
• Run impactful product marketing campaigns that resonate with customers and target audiences across all channels, including website, social media, email, and paid advertising.
• Bring new products, packages and capabilities to market. Our product team moves fast so we constantly have exciting new capabilities to share with the market. You also know that a product launch is just the beginning and will support continued adoption of features as our team improves them.
• Drive cross-functional product marketing initiatives. You will lead and drive cross-functional initiatives on pricing, packaging and positioning. You'll influence and bring together the team, collaborating with others to translate strategic opportunities into deliverables. You will measure and report on the business impact and KPIs of such projects.
• Partner with our Product, Corporate Marketing, Enablement and GTM teams. Be a close partner with our product, design, client success and sales teams. You'll help contribute to our product strategy, how we prioritize