Senior Associate, Performance Marketing

We're seeking a skilled Senior Associate, Performance Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will play a pivotal role in shaping our paid search strategy, optimizing our marketing spend, and directly contributing to the company's bottom line. Your work will be instrumental in connecting more customers with our products/services and accelerating our growth trajectory.
This role will be key in driving our user acquisition strategy through paid search channels, exploring new keyword opportunities, and optimizing our campaigns to increase user engagement and conversions.
Key Responsibilities:

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining strategies to maximize ROAS
• Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
• Analyze search performance data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels
• Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners
• Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
• Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
• Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
• Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
• Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance

Data-Driven Mindset

• Comfortable working with performance data and using it to guide campaign optimization decisions
• Strong analytical thinking and problem-solving skills specific to paid search metrics
• Ability to identify relevant KPIs for different search campaigns and initiatives
• Keen eye for spotting trends and anomalies in search performance data
• Proactive in seeking out data to support or challenge search marketing assumptions

Experience:

• 3+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
• Proven track record in managing successful Google Ads and Microsoft Ads campaigns
• Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
• Experience in developing and scaling new search campaigns and keyword strategies
• Excellent communication and project management skills
• Ability to collaborate effectively with diverse teams
• Proven ability to deliver against search performance goals and ROAS targets

Nice to Have:

• Experience with Google Tag Manager, and conversion tracking
• Familiarity with other search platforms (Apple Search Ads)
• Experience with automated bidding strategies and machine learning optimization
• Familiarity with the real estate tech, marketplace, or tech industry

Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:

• Zone 1: $115,000 - $139,000 TTC (including $103,000 - $125,000 base salary) + equity
• Zone 2: $106,000 - $129,000 TTC (including $96,000 - $116,000 base salary) + equity
• Zone 3: $98,000 - $118,000 TTC (including $88,000 - $106,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. 
W