Director of Regional Marketing - City Cruises Mid-Atlantic

Salary Range $90K - $100K 

City Experiences is seeking a Director of Regional Marketing for our City Cruises operation in the Mid Atlantic region. 

About Us:

City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

About You:

This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.

About the Opportunity:

The successful Director of Regional Marketing, Mid-Atlantic will be responsible for driving sustainable, long-term growth across the Mid-Atlantic region’s B2C and B2B demand through the execution of national initiatives and creation and execution of regional activity.

• The individual in this role is responsible for ensuring top-notch marketing delivery by closely partnering with the VP of Marketing. They will work to ensure that regional and local marketing efforts fully utilize City Cruises' marketing engine.
• This position will act as the central marketing hub for the region, handling all marketing functions (such as Brand, Strategy, Partnerships, Media, eCommerce, Communications, etc.), commercial services, and regional operations, serving both the point of supply (port) and point of demand (guest).
• Additionally, this role will function as the regional arm of City Cruises' Marketing organization for revenue-generating activities. This involves creating and implementing regional and local port marketing plans, ensuring alignment with regional and fleet-wide marketing strategies.

Essential Duties & Responsibilities:

Key Relationships:

• Internal: City Cruises Core Marketing Team (sales, product and revenue), Hornblower Group’s Marketing Team (Portfolio Social Media Team, Brand team, PR Team, Digital Team, Analytics Team, ), Port Teams (Sales and Operations)
• External: Agency and Various Media Partners.

Planning Activities (30%)

• Work closely with VP of Marketing to define and support the implementation of regional and individual marketing plans and budgets for each of the ports in the region (or fleet as required). Ensure that these marketing plans are in line with overall brand strategy and meet commercial objectives while also enabling the exceeding of annual revenue targets.
• Alongside VP of Marketing work closely with Group Marketing team on marketing strategy alignment between Portfolio and Vertical business units.
• Assist with defining and tracking marketing goals and KPIs on an ongoing and annual basis.
• Stay abreast of local competitor actions and lead the development of marketing plans to counter competitive threats.
• Manage local PR opportunities such as listings, community conversations and work closely with PR team to identify earned media opportunities from the regional/local perspective.
• Drive marketing strategies rooted in performance and new idea generation. Develop marketing strategies with a strong understanding of key performance indicators along with intense curiosity of ever-changing marketing landscape to stay ahead on trends and drive new ideas.

Organizing Activities (20%)

• Schedule and lead/participate in regular meetings with Regional/Local Port Sales teams to ensure that an open communication is maintained.
• Maintain close lines of communication with the region's Vice President, Port General Managers, Sales and Operations functions to ensure marketing strategies are well conveyed and understood.
• Drive cross-marketing and cross-promotional activities across the Region.
• Regularly report status of plan and areas of opportunities to key stakeholders and continue to improve and develop brand awareness at the regional/local level.
• Be a brand advocate and owner of regional/local marketing!

Managing & Supporting Activities (40%)

• Own port and regional level marketing KPIs. Actively participate and gain agreement on all activity through Commercial Focus process to ensure revenue and EBITDA goals are met.
• Provide marketing support, partnership, and leadership to port and regional sales teams. Enable them with the tools they need (such as segment-specific strategies and marketing tactics, including direct mail, e-mail, showcase cruises, and promotional partnerships) to effectively convert opportunities.
• Lead port and regional B2B initiatives such