Growth Marketing Associate- B2B

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity 

We are seeking a dynamic and results-driven Growth Marketing Associate - B2B & Health Plans to support our marketing efforts and drive growth across the prospect and customer lifecycle. This role will be key in executing digital campaigns and managing virtual and in-person events to amplify awareness and thought leadership. The ideal candidate is an organized self-starter with experience in enterprise growth, prospect and client lifecycle, and event and field marketing.

Responsibilities 

Growth & Lifecycle Marketing:

• Plan and execute data-driven B2B marketing campaigns to drive customer acquisition, retention, and engagement. 
• Leverage advanced analytics and market insights to develop strategies informed by data at every campaign stage.
• Collaborate with sales, rev-ops, product, and customer success teams to align marketing initiatives with customer needs. 
• Regularly analyze and interpret key metrics to ensure alignment with organizational goals, fostering cross-functional synergy.
• Optimize the customer journey by designing and testing targeted email campaigns, lead-nurture workflows, and personalized outreach strategies. Continuously refine these initiatives through A/B testing, performance analysis, and iterative optimization to maximize impact.
• Develop and monitor comprehensive marketing funnels, focusing on conversion rates and drop-off points to improve efficiency.
• Establish clear KPIs to measure success and implement actionable insights to enhance overall campaign performance.

Event & Field Marketing:

• Manage the planning and execution of in-person and virtual events, such as VIP events, trade shows, webinars, and field marketing activations.
• Work closely with cross-functional teams to ensure seamless event logistics and impactful attendee experiences.
• Build relationships with partners and vendors to amplify the reach and ROI of events.
• Additional duties as assigned

Qualifications 

• Bachelor’s degree in Marketing, Business, or a related field.
• 4-5 years of experience in B2B marketing, with demonstrated skills in growth/lifecycle marketing, event planning, and social media strategy.
• Proven track record of driving measurable results in lead generation, customer retention, or brand visibility.
• Strong project management skills, with the ability to juggle multiple tasks and meet deadlines.
• Proficiency with marketing tools such as HubSpot, Salesforce, and other ABM tools (Userled, 6Sense, Demandbase, etc)
• Excellent written and verbal communication skills.
• A creative thinker with a passion for storytelling and building meaningful customer relationships.
• Preferred Skills:
• Experience in managing budgets and evaluating ROI for campaigns and events.
• Knowledge of analytics tools like Hubspot, Salesforce, and Google Analytics
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
• This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unabl