Jobs and Careers

Senior Email Marketing Manager

United States, United Statesfull_timeVerifiedPosted 13 Jan 2026

💰 $115,000/yr($90,000/yr – $115,000/yr)

About the role

Everyday Health’s Pregnancy & Parenting team is looking for an experienced Senior Email Marketing Manager to lead our email marketing strategy and execution. This role will be instrumental in driving engagement, retention, and revenue through data-driven email programs that deliver measurable results across the customer lifecycle.

What You'll Do

Strategy & Optimization

Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation
Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies
Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements
Develop and maintain email best practices, style guides, and optimization playbooks

User Research & Insights

Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points
Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns
Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey

Revenue & Growth

Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives
Build and optimize lead generation programs that move prospects through the funnel
Collaborate with sales teams to develop nurture programs that support pipeline goals
Own email revenue targets and regularly report on performance against goals

Engagement & Retention

Design lifecycle marketing programs that maximize customer lifetime value
Develop re-engagement and win-back campaigns to reduce churn
Create triggered and automated email flows that deliver timely, relevant content
Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement

What You'll Bring

5-7+ years of email marketing experience with demonstrated success driving measurable business results
Deep expertise in email marketing platforms
Strong analytical skills with experience using data visualization tools and building performance dashboards
Proven track record of testing and optimization that has meaningfully improved conversion rates and revenue
Experience conducting user research and translating insights into effective marketing strategies
Excellent project management skills with ability to manage multiple campaigns simultaneously
Strong copywriting and creative briefing abilities

Life at Everyday HealthAt Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.Our Culture and ValuesWe created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our person