Senior Digital Shelf Professional, Europe Zone - Utrecht

Are you ready to shape the future of eCommerce in the dairy industry? By building on our existing digital shelf capabilities and driving excellence across the channel, this role is pivotal in transforming our digital growth and enabling exceptional shopper experiences online. Come join us as our new

 

Senior Digital Shelf Professional, Europe Zone

 

Increasingly, shopper missions are fulfilled through digital platforms, and as our Sr. Digital Shelf Professional, you will be at the forefront of enabling and accelerating our growth in this critical space. Reporting to the Global Head of eCommerce, you will lead the implementation and execution of our digital shelf strategy while coordinating activities across our global markets. By working closely with local market teams, you will enhance capabilities, drive excellence, and deliver with speed and precision to achieve our ambitious growth goals.

 

In this position, you will play a key role in executing Arla’s ambitious digital shelf strategy. This includes building internal capabilities, optimizing the perfect digital shelf, and driving visibility, engagement and conversion with our digital retail partners.

 

Key Responsibilities:

Digital Shelf Strategy & Fundamentals

• • Implement and execute digital shelf fundamentals (MSL, content, search optimization, ratings & reviews) in line with global best practices.
  • Drive perfect digital shelf execution across retailer platforms, ensuring seamless brand visibility and engagement.

 

Content Excellence & Syndication

• • Lead ecommerce content creation and optimization, ensuring A+ content, imagery, and product descriptions deliver brand excellence on retailer platforms.
  • Oversee content syndication across pure play, bricks-and-clicks, and marketplaces to ensure consistency and relevance.

 

Search Optimization & Retail Digital Media

• • Drive search optimization strategies to improve visibility and discoverability of products across retailer platforms.
  • Oversee retail digital media campaigns, partnering with internal teams and agencies to maximize ROI and conversion.
  • Leverage tools like Digital Shelf Analytics to monitor performance and identify actionable insights for optimization.

 

Capability Building & Best Practices

• • Develop and deliver training programs to build eCommerce capability and foundational knowledge across teams.
  • Create and deploy playbooks across markets for content optimization, shopper activation, digital shelf management, and ROI measurement.
  • Identify and share best practices globally, fostering a culture of collaboration and excellence.

 

Customer-Centric Approach

• • Build strong relationships with internal and external stakeholders, aligning digital shelf initiatives with retailer strategies and priorities.
  • Always seek opportunities to enhance the shopper experience and optimize digital touchpoints.

 

The Candidate

We are looking for a passionate and results-driven Digital Shelf Professional who excels in leveraging data, tools, and insights to drive performance. The ideal candidate has a proven track record in eCommerce, retail digital media, and digital shelf management, ideally wi