Director, Public Relations, Cunard

One of the best-known names in cruising, Cunard is the world’s leading international premium cruise line, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings.  

We’re looking for an amazing Director of Public Relations, to support our sister brand, Cunard. Cunard is one of the oldest and most famous ocean liners in the world. You’ll be responsible the strategy and implementation for all external communications, high-profile luxury brand partnership agreements, and special events for Cunard in North America. This includes full budgetary management, ensuring the delivery of high-profile and impactful activations and reputation management.  You’ll ensure that the PR, partnership, and event strategy consistently aligns to the Cunard business priorities and will be a lead channel in driving brand awareness and consideration for Cunard. You’ll ensure that all areas of compliance are upheld; this includes avoiding misleading information, respecting privacy, and ensuring accurate representation of facts when communicating with all internal and external stakeholders and will ensure the compliance to legal requirements of all PR/Partnership/Events activity; adhering to laws, regulations, and guidelines that shape the way organizations communicate with each other.

The Director of Public Relations will be responsible for the development and delivery of two direct reports, the Manager, Public Relations and Special Events and Specialist, Public Relations. They will also have full responsibility for the management and business outcomes of the external PR Agency. They will also be the brand representative when liaising with external stakeholders, suppliers and high-profile brand partners.

You’ll continuously seek ways to drive business improvement and will work alongside the Director, Marketing and Vice President, Sales and Vice President, Commercial North America and interfaces on a regular basis with executives and colleagues in Cunard Head Office and Carnival Corporation executive management.

Here’s a summary of what Cunard is looking for in its Director of Public Relations. Is this you?

Responsibilities

Strategy and Leadership 

• Responsible for the annual NAM PR, Sponsorship and Events plan that delivers coverage and impactful brand building activity across all targeted media platforms, appealing to both Cunard’s target audience, both new to the brand and past guests. 
• Responsible for the PR strategy that connects the appropriate trade, travel and consumer media contacts and influencers via media pitching, Press FAMs, and shipboard and shoreside media events.
• Will lead a highly engaged team on the delivery of PR/experiential events – both shoreside and shipboard - that support PR activations and brand partnerships within budget. 
• Will ensure that Cunard maintains a consistently high and positive profile in top tier consumer and trade lifestyle, travel, and other media verticals – in print, online and broadcast.
• A lead member of the Global PR and Events team; actively participating in weekly, monthly, and quarterly meetings/conference calls and will always update global team members on NAM initiatives and will seek to find ways to collaborate globally on activity.
• A lead member of the NAM SLT; actively participating in weekly, monthly, and quarterly meetings/conference calls as needed, encouraging amplification of activity across channels including Marketing, Brand, Customer Service, Guest Experience, Revenue Management, Sales, to develop and execute ideas and campaigns. 
• As the lead for all Public Relations, Cunard North America, this role will ensure all areas of compliance are upheld; this includes avoiding misleading information, respecting privacy, and ensuring accurate representation of facts when communicating with all internal and external stakeholders. 
• The Director role will ensure the compliance to legal requirements of all PR/Partnership/Events activity; adhering to laws, regulations, and guidelines that shape the way organizations communicate with each other.

Media Relations 

• Responsible for all facets of media relations, working with internal PR team and PR agency on crafting and communicating key brand, product, and special offer messages. 
• Responsible for the management and delivery of the PR agency and their development and execution of media pitches