Salesforce Marketing Cloud Automation Manager

CreditAssociates, an industry-leading financial services company, is recruiting a ROI-focused, and data-driven Salesforce Email - Marketing Automation Manager.  In this role, you are critical to our client’s success and the company’s ability to achieve our ambitious growth goals.  With rising inflation, interest rates, and a looming recession, more people than ever need our help resolving their debt and achieving a debt-free life.  This is what we live for, this is our purpose.
 

At CreditAssociates, our Salesforce Email - Marketing Automation Manager must be a hands-on, roll-up-your-sleeves individual contributor who thrives in a fast-paced environment and is passionate about delivering incremental results through various customer interactions. 

In this role, you will help more clients achieve their goal of living debt-free by driving engagement and retention while ensuring brand consistency across all our email, SMS, and landing page experiences. The Salesforce Email - Marketing Automation Manager will manage our Salesforce Marketing Cloud Instance and work with cross-functional teams to develop and ensure the successful delivery of digital communications.

What to Expect from Credit Associates:

• A mission, purpose, and culture-driven company.  We believe life is lived better debt-free.
• A company committed to developing and promoting our people from within
• Fast-track growth opportunities based on your learning curve and performance, not tenure
• Companywide functions include weekly lunches, recognition programs, and lifestyle events
• Excellent benefits, including Medical, Dental, Vision, and company-paid Life Insurance
• Generous 401k plan with aggressive company match
• Flexible schedule that meets a positive work/life balance
• Convenient and updated office location in Plano, TX

What we expect from the right candidate:

• Your work speaks for itself, and you desire to author growth to a significant channel
• You take initiative, set personal goals working independently yet collaboratively, and are excited by the idea of working for a company that has huge growth goals
• You have superior analytical judgment and a problem-solving demeanor
• You work with a strong sense of urgency
• Extraordinary attention to detail and exceptionally process oriented
• Not afraid and even thrive to work in a fast-paced, high-volume environment
• Strong oral and written communication skills
• You are dependable and follow through with your commitments
• You want a career with growth opportunities, not a job

Responsibilities:

• Create automation campaigns
• Build new templates for new campaigns in collaboration with the creative team
• Reports – reporting on campaign performance
• Import Data Extensions from Salesforce
• Build and develop customer journeys
• Work alongside IT for new settings that are needed

Qualifications:

• Bachelor’s degree in marketing, advertising, business, or a related field
• Minimum of 3-5 years’ experience in digital advertising with at least 1 year of dedicated Salesforce Marketing Cloud experience
• Proven track record of developing CRM Campaigns
• Strong analytical skills and experience with analytical tools such as Google Analytics and Tableau
• Excellent communication and leadership skills with the ability to motivate and influence others
• Knowledge of CRM, CDP, and campaign organizational tools
• Monday.com experience is a plus
• Financial services and or a portfolio company-related experience a plus, not required

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital