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Manager, Retail Business Development

Warner Bros. Discovery
United Statesfull_timeVerifiedPosted 7 Jun 2024
💰 $177,450/yr($95,550/yr$177,450/yr)

About the role

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Manager of Sales & Retail Business Development is in charge of driving sustainable consumer products revenue growth overseeing Specialty, Dept. Store, Mid-tier, & Off Price Accounts in the US.

The Manager will work & report to the Director of Specialty & Value Sales & Retail Business Development to assist, develop and execute Warner Bros. Discovery Consumer Products retail sales growth initiatives, develops, sells in, executes and activates key domestic retail strategies that align with Warner Bros. Studio’s strategic marketing, sales, brands and franchise portfolio initiatives. The Manager will act as a Sales & Retail Business Development Account Executive, Brand Ambassador, Change Agent, and Influencer leveraging Specialty & Value licensees and Warner Bros.’s organizations. The Manager will directly manage Specialty, Dept. Store, Mid-tier & Off Price retail programs as the retail expert to key US national accounts with focus on collaboration across the WBCP enterprise, responsible for annual sales and growth targets across key lines of business – Toys, Collectibles, Fashion, Home, Hardlines, Publishing, Food, Health & Beauty.

Your Role Accountabilities....

  • Works & reports directly with the Sales RBD Director Sales & Retail Business Development, Specialty, Dept. Store, Mid-tier, Off Price key accounts on developing business plans, strategies and revenue goals.
  • Develops opportunistic sales strategies in collaboration with licensees and retailers
  • Identifies white space opportunities to drive incremental revenue
  • Partners with Sales RBD Team/Licensees/Category/Franchise/Retail Marketing/Product Development to develop & execute retail strategies & initiatives
  • Communicates WBDCP licensing and marketing strategies to retail accounts
  • Aids in negotiating and supporting the implementation of retail programs
  • Analyzes retail POS data, identifies gaps & opportunities to drive to retail
  • Works directly and in conjunction with the Director of Specialty-Value with appropriate retail personnel (e.g. buyers, marketing, planning)
  • Directly manages retail programs focused on specific lines of business & revenue goals
  • Manages and maintains weekly team reports, recaps & sales team documents
  • Provides internal & external business retail updates
  • Manages and executes key account planning, budget & quarterly forecasting in partnership with Category/Licensees/Retailers/Franchise/Finance/Retail Analytics/Marketing
  • Assists in Joint Business Plans: Retailers & key licensing partners
  • Collaborates and partners with Retail Marketing/Franchise teams driving retail initiatives & activations
  • Manages Ad pub budget related to accounts
  • Manages T&E budget
  • Applies competitive and industry knowledge, trends & data to everyday decision-making
  • Acts as decision maker with guidance from Director Sales & RBD Specialty & Value
  • Assists with development and execution of studio swing presentations
  • Presents & develops high quality retail presentations leveraging franchise strategies, consumer insights and market trends that support the Warner Bros. brand and franchises

Qualifications & Experience...

Work Experience

  • Minimum 5 years’ experience in retail-related buying, product development and/or sales at a manufacturer, retailer or licensor. Entertainment industry experience recommended.

Education, Professional Training, Technical Training or Certification

  • BA/BS degree preferred

Knowledge/Skills

  • Strong knowledge of US based retail industry, retail landscape, licensed merchandise, solution selling and marketing principals
  • Strong strategic, digital and analytical skills
  • Strong understanding of

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Company

Warner Bros. Discovery

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