Sr. Brand Manager: Hand Drive Fasteners

Marketing is the engine to drive sales and takes share...do you have what it takes to sit in the driver’s seat?  

 

We are seeking a strategic, results-driven Senior Brand Manager to lead the planning, execution, and growth strategy for the Grip-Rite and Pro-Twist branded fasteners. This role is critical in driving product positioning, go-to-market strategy, and long-term category trajectory. 

 

The ideal candidate will bring a strong background in construction or building products, paired with a deep understanding of brand and retail marketing, consumer insights, and sales enablement. You will serve as the brand steward and category champion—shaping messaging, driving marketing innovation, and collaborating across product, sales, and channel teams to grow share and preference among contractors and pros. 

 

Qualifications

 

Key Responsibilities and Essential Functions:

• Category Leadership: Own the fastener category strategy, including positioning, competitive analysis, and channel strategy across Grip-Rite and Pro-Twist. 

• Brand Stewardship: Develop and communicate a clear brand POV, ensuring consistency across all touchpoints and marketing channels. 

• Campaign Development: Lead breakthrough product launch plans and promotional campaigns, from creative briefing to execution, ensuring brand alignment and business objectives. 

• Cross-Functional Collaboration: Partner closely with Product Management, Sales, and Operations to drive alignment on market needs, product roadmap, and go-to-market plans. 

• Audience Insights: Build strong knowledge of the jobsite environment, fulfillment needs, and contractor preferences through regular in-field visits and customer/dealer engagement. 

• Insights & Analytics: Analyze category trends, customer feedback, and campaign performance to inform strategy and drive data-backed decisions. 

• Team Leadership: Potential to mentor team members or agencies and manage cross-functional projects. 

Disclaimer- Job description is not intended to be a comprehensive list of the duties and responsibilities of the position, and the duties and responsibilities may change without notice.

 

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred. 

• 6–8+ years of CPG brand or product marketing experience, with at least 3 years in the construction, building materials, or hardware industry. 

• Proven success in developing and executing go-to-market strategies, especially in trade or professional contractor segments. 

• Familiarity with the retail and pro customer landscape (e.g., lumberyards, hardware stores, big boxes). 

• Strong project management and organizational skills with attention to detail. 

• Excellent written and verbal communication skills, with the ability to influence across levels. 

• Ability to thrive and deliver in a fast-paced, collaborative environment with multiple priorities. 

• Willingness to travel (up to 30%) for jobsite visits, customer meetings, and events. 

Preferred Experience: 

• Experience working with cross-functional sales and product development teams. 

• Knowledge of fasteners or adjacent categories is a strong plus. 

 

 

BLUEPRINT/ ORGANIZATIONAL COMPETENCIES   

 

All those joining PrimeSource Brands are expected to strive to live our Blueprint to fulfill our organizational “why” – to build our tomorrow, today. The key competencies of the Blueprint are:

• Care -- Leads with care; genuinely invested in the success and well-being of co-workers, customers, and the business.
• Winning Together -- Builds collaborative and positive relationships with team members and customers to win in the marketplace.
• Working Hard -- Reliably and consistently committed to the work at hand, showing up on time, meeting promised deadlines, and putting in the necessary time, energy, and effort to successfully get the job done.
• Working Smart -- Uses time and resources wisely, always seeking a better way to complete tasks and reduce unnecessary activities.