Manager, Digital Go To Market
ComcastAbout the role
Job Summary
The Xfinity Digital Sales & Service Experience team is searching for a Product Manager with proven success in delivering digital web customer-facing experiences. Through close collaboration with user experience, development, analytics, and operations teams, you will be driving the roadmap delivery of game changing features that help customers enjoy the Xfinity services they know and love. This role will drive the delivery of end-to-end customer-facing experiences with a focus on the Xfinity Mobile roadmap.Job Description
Core Responsibilities
Drive digital experiences that bring products and services to life while driving growth and instilling brand love across the xfinity.com site.
Drive alignment on business needs with the broader cross-matrixed “go to market” team (sales, marketing, commercial, brand, PR, business units, etc.)
Collaborate, negotiate, and document sales and service experience requirements (managing scope, capacity, level of effort, and timeline impacts) with inputs from user experience, technology teams, business units, division leads, journey teams, and offer-enablement leads.
Work with UX and design experts to bring these experiences to life across the entire customer journey.
Present these concepts to business, legal, and other partners that allows stakeholders to grasp complex plans at a glance through a highly visible process that will require strong facilitation and collaboration skills.
Prioritize, define and refine the requirements with development and content teams to drive delivery of the end-to-end experience for our customers backed by data.
A firm understanding of the technology and a detail-oriented implementation plan will be your keys to success as you drive projects from strategy/discovery all the way though execution
Understand the Business: Build a firm understanding of the Xfinity business and build strong relationships through collaboration and empathy. On any given day you will interface with partners in Sales, Marketing, Communications, Customer Experience, Engineering, Design, Project Management, Operations, Platforms, among others.
Understand the Technology: Learn and understand an array of technical constraints, regulatory guidelines and business rules; translate these into experience requirements for engineers and designers considering system functionality across all pillars/domains. Utilize this knowledge to inform decisions and deliver results with as little development as possible. Where development is required, focus on critical areas where creation of flexible functionality can be utilized across projects through segmentation/content management.
Define the Need: Work with the business units and marketing teams to understand the needs and key value propositions for in year/quarter program of record projects.
Define the Journey: Utilize design thinking to work with partners and deliver a firm briefing of requirements including the what, where, why, and by when.
Bring the Journey to Life: Work with the UX and content teams to deliver end to end seamless journeys balancing the needs of the customer with the needs of the business and overall capacity constraints.
Tell the story: Facilitate/drive stakeholder alignment, using provided consumer research and business metrics, to the best in class experience outcomes challenging all members of cross-functional teams to think boldly and creatively. Ensure plan is widely distributed/communicated and that all dependencies are delivered on time to support deliverables; where dependencies are not available ensure that risks are raised in the correct forums.
Drive Alignment: Ensure all cross functional teams, inclusive of the Executive Leadership Team are included in the review processes and have their feedback heard/addressed/implemented. Work with Product & Analytics teams (by proxy - digital sales and marketing teams, agent sales teams, finance and the BU’s) to inform decisions with data and project impacts to the business.
Deliver: Deliver f
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