Sr. Manager, Global Partner Marketing

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We’re looking for a versatile, experienced, entrepreneurial, and self-starter individual contributor for an opening on our team. In this role, you will focus on driving the strategic co- marketing planning and activation efforts with our top alliances partners, both globally and working with regional marketing, sales and enablement leaders and teams.

You will create marketing co marketing strategies that increase awareness and set the marketing foundation for some of our most innovative platform partnerships for ServiceNow. You will be responsible for the marketing direction, creation, and execution of co-marketing strategies and comprehensive lead generation programs to drive NNACV, retention, cross-sell, upsell and key initiatives. In partnership with key channel leaders, global and regional marketing, partner, and product marketing teams, you’ll define and implement joint awareness and demand generation programs that drive long term business value.

What you get to do in this role:  

Essential Functions:

• Develop and manage the co-marketing strategy and motion for priority partners maximize growth opportunities
• Work with ServiceNow channel teams to understand the demands of the business, gather insight and translate these business needs into the wider marketing plan
• Be a key player in setting the strategy for global channel marketing and the way we work together to jointly sponsor, activate, and engage to make the most of the demand efforts
• Collaborate across virtual teams to increase and drive ServiceNow’s share of mind within our strategic alliances and ServiceNow
• Build cross functional relationships within ServiceNow and with selected partners
• Ensure ongoing engagement to support business growth and partner satisfaction
• Develop and support metric collection, analysis and KPIs to measure the effectiveness and impact of programs and ROI of channel marketing strategy, initiatives, and programs
• Multi-Partner marketing relationship building, programs and opportunity execution

Qualifications

To be successful in this role you have:

• 12+ years of marketing experience
• Extensive channel marketing experience, global preferred (7-10 yrs+), working with executive level internal and external clients/partners, acting as the representative a company
• Knowledge and experience of defining joint partnerships on both product and GTM fronts
• Nuanced understanding of the cloud market and competitive dynamics/customer adoption behavior
• Ability to work with differing priorities, multiple projects, and virtual teams and partners, with excellent leadership and collaboration skills
• Experience working in enterprise technology, data and analytics, SaaS, ISVs, Global, and Regional Sis
• Experience working cross-functionally with Partner teams, Sales, Engineering, Product Management,
• Experienced in creating compelling marketing content and marketing campaigns
• Excellent budget management and project tracking
• Thrives in fast-paced, changing environments with the ability to drive progress and change
• Flexibility and a proven abi