Global Customer & Market Insights Manager

<h3>Company Description</h3><p>"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future’s endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.</p><h3>Job Description</h3><p>We believe there’s no strategy without insights, and that the most powerful insights to drive successful business outcomes come from our current &amp; future customers. Our core mission is to help building and shaping world-class brands that meet and exceed the expectations and aspirations of our consumers. Our role is to support our brands with actionable insights and recommendations to develop and thrive.</p><p><strong>Your team and working environment:</strong> As part of the Global Customer Experience &amp; Insights team you will oversee regular and ad-hoc research projects related to the strategy of Accor’s leading portfolio of hotel brands. Reporting to the Director, Global Customer Experience &amp; Insights you will feed Brand teams with relevant consumer insights and trends according to their brand strategic roadmaps and actively influence consumer centricity and focus within the organization. </p><ul><li>Lead multi-country research projects for our brands and provide recommendations in terms of methodology and suppliers</li><li>Challenge and enrich the brief for consumer research, based on additional analyses and understanding of the industry and project</li><li>Co-lead our brand equity platform (with primary and secondary data sources), track performance and provide analysis upon request</li><li>Track performance of brand activations (E.g., campaign pre-post tests) </li><li>Present results of global research projects to key internal stakeholders &amp; markets</li><li>Run DIY research incl. analysis and presentations</li><li>Provide strategic guidance and recommendations based on research, data and trends</li><li>Track and highlight trends in hospitality or adjacent industries</li><li>Management of various Customer &amp; Market Insights projects and workstreams</li><li>Management of key stakeholders</li></ul><p> </p><h3>Qualifications</h3><ul><li>Consumer research passionate with 5 years experience in agency, consultancy and/or research department in an MNC, with an international background (ideally hospitality/retail/ FMCG)</li><li>Highly experienced in quantitative and qualitative research (multi-country surveys, DIY studies, trends analysis…)</li><li>Confirmed project management skills, managing complex projects and senior-level stakeholders</li><li>Analytical mindset with problem solving capabilities</li><li>Strong business acumen and understanding of Marketing and Brand Management</li><li>Structured, organized, analytical, rigorous, comfortable in handling several projects and priorities at the same time</li><li>Excellent communication and presentation skills</li><li>Ability to influence</li><li>Data processing/tools: Excel (advanced level), PowerPoint</li><li>Fluent in English and French (additional language is a plus)</li><li>Master’s or MBA Degree in Business, Management and/or Marketing</li></ul><h3>Additional Information</h3><p><strong>Why work for Accor?</strong></p><p>We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.</p><p>By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.</p><p>Discover the life that awaits you at Accor, visit <a href="https://careers.accor.com/"><strong>https://careers.accor.com/</strong></a></p><p>Do what you love, care for the world, dare to challenge the status quo! <strong>#BELIMITLESS</strong></p><p> </p><p><strong>What benefits can Accor offer its employees?</strong></p><p><strong>A real Work life balance<em> :</em></strong></p><p><strong>Remote work :</strong>  up to 12 remote days per month depending on team workflow.  Extra allowance for /Reimbursement of IT equipment and other daily allowances</p><p><strong>For ‘autnomous framework’</strong> employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year.<br/> <br/> <strong>Work Everywhere :</strong> Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee</p><p><strong>The ALL Heartists program</strong> is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the op