Senior Analyst – Primary Research & Experimentation

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As a marketplace leader, NBCUniversal Advertising Sales & Partnerships prides itself on its success in building solutions which have helped shape the industry. A critical piece of this strategy is maintaining a deep understanding of consumer perceptions and behaviors, and leveraging those insights and expertise to help our advertising clients meet their business objectives.

NBCUniversal is looking for a Sr. Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU’s linear TV & digital platforms, including NBCU’s premier streaming service, Peacock.

The Sr. Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Sr. Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal’s vast content library and advertising solutions.

Day to day, the Sr. Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Senior Director of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more.

Duties and Responsibilities:  

What We Need From You

• The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery.
• We will need you to…
• Offer yourself as a resource on all things primary research to internal stakeholders and external advertiser clients
• Be ready to solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives
• Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc
• Discover the story in the data through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings
• Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality
• Be a self-starter, a clear communicator and someone who thrives in a fast-paced environment
• And most importantly, we will need you to live the values of collaboration and teamwork, operating as One Team across NBCU Insights & Measurement

What You Will Get From This Role

• Conduct world-class research: Contribute to building proprietary research and insights assets
• Drive impact: Play a critical role in delivering on a strategic goal for NBCU ad sales in 2024 and beyond
• Encouragement to Innovate: Permission to challenge convention and develop new solutions and leading business recommendations
• Expand your knowledge: Complement the research expertise you’ve already built, by exploring and introducin