Marketing Coordinator

General information

Date Wednesday, October 2, 2024 Location US - Remote Remote/Hybrid Yes Position Level Individual Contributor I Employment Type Full time Career Field Marketing Pay Type Annually Pay Range
$ 50,200 - $ 50,200

Description & Requirements

Culture Vision at Consumer Direct Care Network

At CDCN, we strive to create a workplace where everyone is supported and motivated to be their best; we collaborate on shared goals and celebrate our accomplishments.

WE WELCOME YOU INTO A GROWING COMPANY
Consumer Direct Care Network is all about caring for people. Care is at our core, and we strive to live up to it every single day. We are currently providing services in 14 states across the USA. We specialize in providing home and community-based services that support individuals with disabilities and older adults so they can remain in their homes and communities.
JOB SUMMARY
The Marketing Coordinator assists in the development, implementation, and coordination of marketing initiatives that support the company’s brand awareness and recruitment to external and internal audiences. Responsibilities include supporting marketing campaigns, conducting market research, collaborating with the graphic design team to create content for digital and traditional marketing pieces, tracking marketing metrics to measure the effectiveness of campaigns, coordinating reputation management across the company, coordinating and implementing external and internal marketing strategies, and working collaboratively with teams across the country to advance the Care Network as a leader in innovative home and community-based services.

JOB DUTIES

• Assist in the development and implementation of marketing campaigns, including traditional (print) and digital advertising.
• Write, edit, and design content for external marketing campaigns using various channels including, but not limited to, email, websites, social media, print, out-of-home, digital, and video.
• Assist with designing visual elements for marketing campaigns, communications, and conferences/events.
• Assist with managing, posting, and maintaining the company's social media accounts. Including writing copy and designing visuals for posts, boosting, and monitoring comments.
• Monitor and respond to online comments and reviews via reputation management platforms and engage program operations in online review responses. Including developing an ongoing review generation campaign to seek reviews from employees, clients, and caregivers.
• Work cross-departmentally with executive team members, managers, program operations, outside vendors, caregivers, and clients to create a library of testimonials, and visual assets fo