Go-To-Market Program Manager

About the Role 

The Go-To-Market (GTM) Program Manager is responsible for planning, coordinating, and executing cross-functional initiatives that bring products, services, or programs to market efficiently and successfully. You will partner closely with Sales, Marketing, Product, Enablement, and Operations to align timelines, resources, and deliverables, ensuring GTM strategies are executed on time and with precision. You will drive clarity and accountability across stakeholders, mitigate risks, manage dependencies, and translate strategic objectives into actionable project plans that support revenue growth, customer adoption, and overall business impact.

Reports to

Strategy & Business Operations Manager 

Pay Classification

Full-Time, Exempt  

Responsibilities 

• Own end-to-end GTM programs, translating strategy into coordinated execution plans across Sales, Marketing, Product, Enablement, RevOps, and Customer teams
• Drive cross-functional alignment and accountability, serving as the central owner for GTM planning, priorities, timelines, and launch readiness
• Orchestrate complex, multi-stream initiatives (product launches, enablement rollouts, pricing/packaging changes, campaigns) to ensure on-time, high-impact delivery
• Establish and lead GTM operating cadences, including weekly execution tracking, monthly business reviews, and quarterly/annual planning cycles
• Partner with functional leaders to manage resources and capacity, proactively identifying and resolving constraints or competing priorities
• Build scalable GTM processes, templates, playbooks, and documentation to improve speed, consistency, and repeatability
• Define, track, and report GTM success metrics in partnership with RevOps, delivering clear, data-driven insights to senior leadership
• Proactively manage risks and lead post-program retrospectives to drive continuous improvement across GTM execution and outcomes

Minimum Qualifications 

EDUCATION 

• Bachelor’s degree in business, marketing, or other relevant field  

EXPERIENCE 

• 3–5 years of experience managing complex, cross‑functional programs, preferably within a SaaS, technology, or high‑growth GTM environment
• Strong expertise in program and project management tools (e.g., Asana) to drive execution, track dependencies, and maintain GTM operating rhythms
• Hands-on experience partnering with revenue systems and data (e.g., Salesforce), with the ability to understand pipeline, forecasting, and GTM performance metrics
• Proven track record of managing senior stakeholders across Sales, Marketing, Product, Enablement, and RevOps, aligning expectations and driving accountability through execution 

SKILLS 

• Demonstrated ability to build strong, trust-based relationships and partner effectively across Sales, Marketing, Product, Enablement, RevOps, and Customer teams
• Experience working in a high-growth, private equity-backed environment
• Proven leadership in driving programs and initiatives—planning, prioritizing, communicating, and influencing stakeholders to deliver against GTM objectives
• Thrives in fast-paced, high-growth environments with the agility to adapt GTM plans as business priorities, market conditions, or inputs evolve
• Ability to operationalize and evangelize best practices, frameworks, and playbooks that improve GTM execution speed, consistency, and quality
• Customer- and revenue-oriented mindset, ensuring GTM programs are aligned to customer needs, adoption, and measurable business impact
• Strong organizational, communication, and executive presentation skills, with the ability to synthesize complex information into clear, actionable insights
• Highly collaborative approach, enabling productive working relationships and alignment with stakeholders at all levels—from individual contributors to senior leadership

Benefits 

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure