About the role
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.
The Creative Media Associate Director (Art-based) is responsible for guiding creative media strategy and conceptual thinking for media and media-related content campaigns from an artistic POV across a variety of channels in China, including but not limited to social outlets (WeChat, Weibo, Red, Douyin & Bilibili), digital/web, print, video and experiential events, aligning them with Hypebeast overall media POV, visual aesthetics and creative visions.
The role will also involve generating and tracking new business opportunities, personally building and maintaining deep relationships with key industry players, including client-side marketing executives, ad agencies and most importantly, community members within the creative realm both locally and globally.