Director, Analytics

Company Description

We are Hawkeye. We orchestrate experiences across people’s journey—leveraging human insight, the world’s best data, empathic creativity, and world-class technology—to drive business results and create more meaningful connections between humans and brands. We strive to ensure that every message we send to a consumer is a meaningful one, and that it represents what they need, where and when they need it.  From digital experiences to videos, from emails to print — what matters most is that we send the best next message to each consumer at every point along the way.  

Please note that while each posting requires a geographical location, Hawkeye has offices in 12 U.S. cities (including San Francisco, Chicago, Dallas and NYC) and this role can align to the candidate’s closest geographical office. Our flexible geographic work environment enables our organization to be agile, move at the speed of culture and build Connections Designed to Matter®.

We’re Hawkeye, a one-of-a-kind human experience agency….

Job Description

Hawkeye is looking for our next Director of Analytics to lead a cross functional team of data scientists and analysts in growing the business. You are an experienced professional, statistician, developer, and marketing strategist. Your experience matters, your voice matters. You need to be present, aware, and vocal through all phases of the marketing process.

In this hands on role you will be guiding the client and agency strategists from the insights process through results analysis.  Your team designs experiments, uses statistical methods to size audiences and control groups, documents data selection instructions for marketing execution teams, collects, cleanses, and analyzes data.

Even more importantly, the Director of Analytics is a skilled communicator and collaborator, working with peers across client and agency teams to create consensus and establish best practices. 

Key areas of Expertise:

1.     Expert in SQL – Snowflake / SQL Server preferred

2.     Development and interpretation of descriptive statistics

3.     Development of experimental designs, sizing audiences, eliminating bias, isolating controls

4.     Expert data wrangler using Python, R, SPSS – other

5.     Planning and leading exploratory data analysis

6.     Developing appropriate visuals to tell your story

7.     Presentation – developing the narrative, and presenting your findings

Qualifications

Skills:

·       Communications: Clear English speaker, reading and writing

·       Snowflake / SQL Server / Advanced SQL

·       Statistical Programming (SAS, Python, R, SPSS etc.)

·       Advanced Excel – Pivot tables, Power Query, complex dynamic charts

·       Visualization tools – Power BI, Tableau etc.

·       PowerPoint / Google slides

·       Marketing automation platform experience - Salesforce Marketing Cloud

Experience:

·       10+ years of advanced analytics expertise

·       5+ years managing clients, and direct reports, developing and leading successful analytics teams

·       QSR Restaurant / retail analytics experience

·       5+ years CRM / Digital Media experience

·       Agency experience or other client facing experience

Education:

·       Bachelor’s degree in Mathematics, Statistics, Marketing/Analytics, or Data Science

·       Graduate level certificate or Master’s degree preferred

·       Technical training certificates in Python, SQL, Data Science a plus

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Hawkeye is an Equal Opportunity Employer.  Our employment decisio