Director, Global Brand Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. 

We’re looking for a results-driven senior leader to lead our global brand marketing from our Santa Monica office. In this role, you’ll work closely and partner with Creative, Product, Comms, Sales, Growth, and Insights teams around the world to build and execute marketing programs which grow Snap’s business across the world.

What you’ll do:

• Build and lead a diverse team of marketers responsible for growing our brand and products across the world. 

• Create and execute Snap’s brand marketing strategy and programs which communicate Snap’s value proposition for our consumers, business, and creators.

• Develop highly creative, innovative brand and product marcomm campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual, and in-person) across all our audiences

• Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, Product and Sales to ensure our marketing delivers on Snap’s overarching business goals  

• Represent Snap Marketing in leadership forums and decisions across the world.

• Collaborate with other XFN leaders around the world to build and localize global marketing programs, and share best practices across our portfolio  

• Share insights from our marketing activity in the region with Snap’s senior leadership team in order to crystalize their understanding of market and customer dynamics 

• Measure the effectiveness and ROI of marketing and ensure it delivers on Snap’s brand and growth goals in the region 

• Represent Snap on industry stages and in media 

Knowledge, Skills & Abilities:

• Strong leadership skills with an ability to operationalize and navigate complex organizations

• An experienced operator, who will be both player and coach in a dynamic team and environment

• Collaborative approach which embodies Snap’s core values

• Creative mindset and an ability to spot opportunities and cultivate ideas where others wouldn’t

• Analytical rigor and an ability to synthesize complex data into actionable insights 

• Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams

• Ability to communicate Snap’s brand story and value proposition on stages and in the press 

• A passion for Snapchat!

Minimum Qualifications: 

• Bachelor's degree or equivalent marketing experience

• 15 years of experience in a marketing role 

• 5 years of experience leading teams which operate cross-functionally

Preferred Qualifications:

• Experience in regional or global marketing rol