Director, Performance Marketing (54953)

Job DetailsJob Location: New York, NY 10019Salary Range: $155,000.00 - $170,000.00 Salary/yearPosition Overview 

Diamond Baseball Holdings is seeking an experienced Director, Performance Marketing to lead our paid media strategy and execution across our portfolio of baseball clubs. This role will spearhead our digital advertising efforts, working collaboratively with individual club marketing teams and external digital agencies to optimize media mix, drive ticket sales and fan engagement, while maintaining efficient return on ad spend (ROAS). The Director will serve as the strategic leader for all paid media channels and oversee ad operations in partnership with marketing operations, data engineering, and ticketing teams. 

Key Responsibilities 

Paid Media Strategy & Execution 



Develop and execute comprehensive paid media strategies across multiple channels including paid search, paid social, programmatic display, CTV/OTT, and retail media platforms 





Lead media planning, budget allocation, and forecasting across all DBH clubs to maximize reach, conversion, and efficiency 





Optimize media mix to balance brand awareness and direct response objectives while achieving targeted ROAS and customer acquisition cost (CAC) goals 





Drive quarterly and annual planning processes, collaborating with club leadership to align media strategies with business objectives and revenue targets 



Performance Optimization & Analytics 



Monitor and optimize key performance indicators including ROAS, CPA, CPL, CPM, CTR, and conversion rates across all paid channels 





Implement data-driven testing frameworks for audience targeting, creative messaging, and channel optimization 





Advise on media mix and incrementality analyses to assess campaign effectiveness and inform budget reallocation decisions 





Leverage advanced analytics tools (Google Analytics, attribution platforms, etc.) to deliver actionable insights and recommendations to stakeholders 



Agency & Vendor Management 



Manage relationships with digital agencies and media vendors, ensuring strategic alignment, performance accountability, and value optimization 





Establish clear KPIs, reporting cadences, and communication protocols with external partners 





Negotiate favorable terms and identify opportunities to bring high-impact capabilities in-house when appropriate 



Ad Operations Leadership 



Oversee agency d operations functions including campaign trafficking, tracking implementation, and quality assurance 





Partner closely with marketing operations and data engineering teams to ensure proper attribution, conversion tracking, and data integration across platforms 





Maintain marketing technology stack for paid media, championing tools and platforms that drive scale and operational efficiency 



Cross-Functional Collaboration 



Work closely with ticketing teams to align media strategies with sales cycles, inventory availability, and dynamic pricing strategies 





Collaborate with club marketing directors to develop localized campaigns that drive attendance while maintaining brand consistency 





Partner with creative teams to develop high-performing ad creative and landing page experiences optimized for conversion 





Present campaign performance, insights, and strategic recommendations to CMO and executive leadership on a regular cadence 


QualificationsRequired Qualifications 



Bachelor's degree in Marketing, Business, Analytics, or related field; MBA preferred 





7-10+ years of experience in performance marketing, paid media, or digital advertising with proven track record in a senior or director-level role 





Deep expertise managing paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, programmatic platforms, and emerging channels 





Strong analytical background with proficiency in performance tracking tools, attribution modeling, and media mix optimization 





Demonstrated success managing significant marketing budgets ($5M+) and delivering measurable ROI improvements 





Experience with ad operations, tracking implementation, and marketing technology stack management 





Proven ability to manage and optimize agency relationships and third-party vendor partnerships 





Strong understanding of conversion rate optimization, A/B testing methodologies, and experimentation frameworks 





Excellent communication and presentation skills with ability to translate complex data into actionable business insights 





Strategic thinker with hands-on execution capabilities and strong attention to detail 



Preferred Qualifications 



Experience in sports, entertainment, live events, or tic