Senior Director, E-commerce

Who are we: 
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
Caraway is seeking a Senior Director of eCommerce to lead and innovate our entire digital ecosystem. This pivotal leadership role will own our eCommerce strategy, manage the digital product roadmap looking out over a multi-year horizon, oversee product management, development and UI/UX design. Your mission: drive revenue per session (RPS) by owning and optimizing every digital touchpoint—from the moment a customer lands on our site to their repeat purchase journey. 

You’ll spearhead the digital roadmap, managing our Shopify instance acting as a digital enabler for cross-functional teams. A key focus will be optimizing customer journeys that promote all Caraway product lines, ensuring customers can discover the right products while gaining exposure to our full portfolio. You’ll also play a crucial role in enhancing digital merchandising to build average order value (AOV) and drive up conversion rates (CVR). You’ll be one of the key leaders on GTM, helping to craft the perfect digital experience to introduce new categories to new to file & returning customers in partnership with growth, brand, product, finance, creative, ops & more.

This role is perfect for someone who sees the big picture but loves diving into the details. You’ll lead the creation of a robust digital content hub, offering customers a destination to explore our brand deeply—learning about our products, design processes, community stories, and more. You’ll also own the development of onsite customer accounts, transforming them into essential resources where customers can access important information and stay connected with Caraway long after their initial purchase.

If you’re passionate about creating performant and revenue driving shopping experiences, storytelling through digital experiences, comfortable owning technical stacks (including headless commerce sites), and love building high-performing teams, this is your chance to take a high-growth, nine-figure brand to the next level.

Who You Are:
As a digital powerhouse, you bring a proven track record of leading eCommerce, digital product management, UI/UX, and development teams for high-growth consumer brands. You excel at collaborating with cross-functional teams on go-to-market strategies for new product launches, tho