Vans: Retail Communications Coordinator
VF CorporationAbout the role
Job Title: Communications Coordinator
Company: VF Corp
Brands Supported: Vans (with flexibility to support multiple VF brands)
At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. As a purpose-led, performance-driven company, we are committed to inclusion, diversity, equity, and action. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.
Join the Vans Family
Vans® is the original action sports footwear and apparel brand rooted in authenticity, creativity, and self-expression. Since 1966, Vans has championed the creative spirit of youth culture, connecting deeply with skateboarding, music, art, and street culture communities around the world.
At Vans, we believe in enabling people to express themselves freely and boldly and we are looking for team members who bring that same passion for creativity, connection, and culture into everything they do.
What Will You Do?
A day in the life of a Communications Coordinator supporting VF Retail looks a little like this:
You will support brand and retail communication strategies by creating, managing, and distributing content that aligns with business priorities, brand voice, and company values. Reporting into Retail Operations, this role plays a critical part in driving clarity, consistency, and engagement across internal communication channels.
Let’s break that down a bit more:
Develop and execute internal communication plans that support retail and brand initiatives, campaigns, and operational priorities
Create and manage content across internal channels (emails, store communications, intranet, presentations, and leadership updates)
Partner cross-functionally with Retail, Marketing, HR, and COEs to ensure consistent and aligned messaging
Support and maintain the retail communications calendar to ensure a clear, prioritized, and effective flow of information to stores and field leaders
Monitor communication effectiveness using feedback loops and available tools; recommend improvements to drive clarity and engagement
Drive simplification and consistency in how communications are developed and delivered across retail teams
Prepare recurring updates and summaries for retail and brand leadership on communication effectiveness and key outcomes
Flex across VF brands (e.g., Vans, Timberland, The North Face, etc.) to support communication needs based on business priorities and resourcing
What Success Looks Like
Clear, consistent, and streamlined communication experience for retail stores and field leaders
Reduced noise and increased clarity across communication channels
Strong alignment across functions and, when applicable, across brands
Increased engagement and understanding of key business priorities within retail teams
Positive feedback from stores, District Managers, and cross-functional partners
Seamless ability to support multiple brands without disrupting communication quality
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What You Need to Succeed
Ability to manage multiple priorities across brands in a fast-paced, dynamic environment
Strong written and verbal communication skills with the ability to tailor messaging to different audiences
Experience developing clear, concise, and engaging content across various formats
Strong organizational skills and attention to detail, particularly in calendar and content management
Ability to collaborate cross-functionally and influence without direct authority
Comfort working in a role that requires flexibility and adaptability across different brand voices and business needs
Analytical mindset with ability to use feedback and metrics to improve communication effectiveness
Commitment to fostering transparency, clarity, and accountability in communications
What do we offer you?
At VF, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about VF’s benefits package, follow this
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