Paid Mobile App Marketing Manager

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Square is looking for a Mobile App Marketing Manager to join our Acquisition team and help lead our efforts in driving new user growth through our Paid Mobile channels for our global campaigns. You will be responsible for managing performance of all Paid Mobile campaigns for our core payments business and SaaS products. You will own the strategy and execution for Square Mobile Apps, increasing efficiency through optimizations and testing, and informing strategy and implementing $XXM campaigns for each geo.

You will:

• Own US and International Mobile App Marketing execution, working closely with the Global lead on planning and strategy

• Develop, deliver and measure marketing experiments and programs to drive mobile app conversions and revenue through app buying platforms

• Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, and improvement of bid management processes 

• Use a data-driven approach to manage campaigns and derive insights on strategy and performance

• Review campaign performance and make decisions on budget allocation and optimization across brands/regions/tactics

• Own weekly and monthly reporting of mobile campaign KPIs for each geo

• Collaborate with cross functional stakeholders on overall channel performance and align on creative and product tests for each product and market

• Work with the Mobile Lead to develop testing roadmaps for new channels and own the execution of these rollouts

Qualifications

You have:

• 3+ years of related performance marketing experience

• Hands-on experience managing mobile app campaigns including building, executing, and testing to drive performance marketing metrics.

• Experience with search platforms UAC & ASA and/or social platforms such as Snap, Tiktok, Facebook or Reddit specifically for app install campaigns

• Experience coordinating cross functional and cross organizational teams

• Experience building strategies and identifying opportunities to scale growth and meet/exceed KPI targets.

• Familiarity with mobile measurement tools (AppsFlyer, Branch) a bonus

• Experience with App Store optimization (Apple app store and Google Play store) a bonus

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $125,600 - USD $153,600
Zone B: USD $116,800 - USD $142,800
Zone C: USD $110,500 - USD $135,100
Zone D: USD $100,500 - USD $122,900

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee S