Senior Manager, Social Strategy

Our Story

At Madewell, we believe that great style starts with great design. Since 2006, we’ve been creating premium denim and foundational wardrobe pieces for men and women that balance quality, authenticity, and versatility. From iconic jeans perfected by denim experts to the essential tee, the most versatile shoe, and the timeless leather bag—if it’s Madewell, it’s made well.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

The Role + Purpose: 

Madewell is seeking a strategic, brand-driven Senior Manager of Social Strategy to elevate the brand’s presence across social channels. This role requires deep expertise in retail and the social landscape, with a proven track record of shaping social strategies that drive brand and business outcomes. Partnering closely with the Director of Social & Community, this candidate will play a critical role in defining Madewell’s social vision and translating insights into impactful cross-platform activations that align with brand and business goals.

• Partner with the Director of Social & Community to develop Madewell's social media strategy, optimizing and scaling the performance of existing channels, testing, analyzing, and optimizing new ones.

• Oversee day-to-day management of social media accounts and campaigns to ensure brand consistency and best-in-class platform management.

• Support long-range strategy planning for all active and emerging social platforms, accounting for growth opportunities and ongoing channel health. Recommend and implement strategies that ladder up to industry-leading goals. Support on creation of actionable plans to grow priority platforms Instagram, TikTok, Pinterest, YouTube – consider new platforms based on opportunity. 

• Lead partnerships and activations that serve growth and brand goals, inclusive of influencer, content partnerships and sweepstakes management. Manage boosting budget to support brand goals.

• Monitor and report out on performance such as (Channel performance, social listening, growth metrics) across all platforms and lead channel reporting to both leadership and working teams on a weekly, monthly and quarterly basis. Spearhead and implement in market strategy recommendations and shifts as needed. 

• Adjusting the calendar due to weekly read-and-react business shifts and measuring content performance to include daily pivots as required to ensure maximum reach and engagement.

• Support the Director of Creative Strategy in identifying first-to-market opportunities to elevate Madewell in the digital landscape through AR, VR, and innovative content.

• Partner with critical creative and copy partners to ensure the implementation of social best practices and insights to produce engaging content.

• Deliver in-depth social listening and landscaping reports on a weekly basis with actionable recommendations for creative marketing team. Fold actions into strategy in real time. 

• Lead community management across all platforms on and off brand channels. Drive awareness through engaging with relevant content and culture moments. Manage and report on user-generated content, including sharing content with creative teams, measuring brand health through content quality and volume and partner with the site team on UGC inputs. Lead community management team to support these goals. 

• Work cross-functionally to ensure the channel supports larger business needs across retail, partnerships, influencer, and merchandising.

• Manage the flow of content execution to ensure content is developed promptly, proactively finding opportunities and efficiencies to maximize content opportunities.

• Maintain up-to-date expertise on social platforms, including APIs and data limitations, social trends, and culture.

• Identifying real-time cultural trends and content opportunities to achieve constant relevance

• Collaborate closely with cross-functional teams (Digital Marketing, Digital Merchandising, Retail Marketing, and brand Marketing) for ongoing social support for stores, digital, and influencers.

• Availability for crisis management including light weekend work may be required for addressing time-sensitive tasks and unforeseen issues.