We anticipate the application window for this opening will close on - 27 Jun 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Director of Global Marketing – Diagnostics will lead our global diagnostics portfolio, encompassing the PillCam and Esophageal Diagnostic platforms. This critical leadership role is responsible for defining and executing a comprehensive global marketing strategy to drive adoption, market development, and innovation in support of our aspiration to improve early detection and treatment of gastrointestinal diseases. 

As a key member of the global marketing leadership team, this individual will guide strategic portfolio direction, oversee product lifecycle management, lead new product launches, and manage a high-performing team of global marketers. This position requires a strategic thinker, an inclusive leader, and a collaborative cross-functional partner who can influence globally and deliver exceptional business results.

Reporting to the OU Global Marketing Director, this individual will lead a team of innovation managers and market development managers and will be based in Santa Clara, CA or Lafayette, CO.

​At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. 

Key Responsibilities

Strategic Portfolio Leadership

• Develop and lead execution of the global marketing strategy for the diagnostic portfolio and associated products/services including cloud, connectivity and artificial intelligence.

• Oversee product lifecycle management for existing products and shape the long-term vision for the portfolio in alignment with market needs and strategic objectives.

• Identify and champion key global expansion opportunities through customer insights, market analysis and collaboration with cross functional partners.

• Create and refresh the 5-year strategic global marketing plan.

Team Leadership & Development   

• Lead, coach, and develop a team of product and market development professionals.

• Cultivate a culture of excellence, inclusion, and accountability.

• Manage financial resources within assigned budget to achieve key goals of strategy execution.

• Set clear objectives and ensure alignment to Operating Unit and enterprise-wide goals.

Commercial Execution & Market Development

• Drive global launch readiness and execution for new products and indication expansions.

• Develop and drive execution of the US marketing plan.

• Collaborate with regional marketing and sales teams to adapt strategies for local success.

• Partner with integrated marketing to develop compelling messaging and commercial assets, and to generate awareness through omnichannel marketing and convention strategy.  

• Partner with functional leadership in developing go-to-market and market development strategies including operations, clinical, health economics and reimbursement and education.

• Establish strong relationships with influential healthcare professionals, societies and institutional decision makers including those in clinical and health economics.

• Employ market research to regularly assess market opportunities and trends.

• Understand the multi-stakeholder needs and key issues to successfully develop and position the portfolio in the marketplace.

Cross Functional Collaboration

• Build strong partnerships with other functional leaders (including business development, R&D, clinical, regulatory, sales and finance) to guide product innovation and market success.

• Partner closely with WW regional managers in adapting global marketing strategy and executing regional plans.

• Establish a practice of consistent communication across all global stakeholders.

Must Have: Minimum Requirements

• Bachelor’s degree

• Minimum of 10 years of relevant experience in product marketing, market development, strategy and/or po