Manager, Field Marketing - Field Events

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and engage with customers in a whole new way. And, we encourage you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place. We are looking for a guide and strategic marketer with a deep understanding of executives and a dedication for engaging with this community as we build partnerships within Salesforce organizations. The Manager, Field Marketing - Field Events role conducts the execution and oversight of executive-level program conceptualization, management, analysis, tracking, and reporting for strategic marketing initiatives with an emphasis on VP+ level events for the AMER business.Responsibilities:

• Act as a strategic marketing liaison to Sales, including the representation and strategic positioning of key field events, marketing programs, third-party conferences and partner marketing activities
• Act as an authority in – and advocate for – the VP+/Business decision maker audience; you develop vision and market strategy for executive events
• Deliver campaign results and programs to EVPs, SVPs and AVPs to generate and progress pipeline as well as accelerate close of business
• Drive virtual, regional and national campaigns to build engagement in executive program events and post-event lead development
• Evaluate, measure and report on strategic efficiency and return on investment for program efforts bringing to bear Salesforce campaigns and dashboards
• Work on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution
• Assist the Market Director in development of quarterly marketing strategy in support of company and Sales business objectives
• Lead cross-functional programming efforts with extended teams: Industry, Clouds, Alliances, and Marketing partners

Required Skills:

• Bachelor level degree or equivalent experience, preferably with a Marketing, Communications or Business emphasis
• 4-6 years of high-tech sales or marketing experience, preferably in a field sales facing role
• 6+ years of in-person, executive level event marketing experience preferred
• Salesforce or other CRM application experience
• Travel required

Who you are:

• Domain. Executive audience expertise and strong event oversight and leadership. You have the ability to develop and deliver outstanding field events within a very high velocity, shifting environment.
• Adaptable.  Highly motivated, self-starter, and think through problems to formulate innovative solutions. Ability to work independently against timelines within a fast-paced, changing environment whilst keeping a sharp eye on detail and accuracy.
• Customer-centric. Profound understanding of our customers, their needs, and the context in which they work.
• Data-Driven. Curiosity for data and understanding of basic analytical and statistical techniques.
• Energy and Enthusiasm. Driven by a fast-growing environment requiring an innovative mentality.
• Teammate. Skilled at working across functional teams and with multiple collaborators. Engaging with the broader team of marketers.
• Strong Communication and Presentation Skills.  Partner with team members at varying levels (including executive leadership), conceptually and tactically. Excellent ability to connect through writing, presentations, and storytelling.
• Agency Partner. Experience working with external vendors and marketing agencies.

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