Senior Product Manager, In-App

Hello! I’m LJ, Director of Product Management at Customer.io.

I’m looking for a Senior Product Manager to lead our Messaging Channels team. You'll take ownership of empowering our customers—mostly marketing and growth teams—by giving them the tools they need to connect with their users through the right messaging channels. From in-app and website messages to SMS, push notifications, email, and emerging channels like WhatsApp and RCS, you’ll be driving innovation to make sure our customers reach their audience in the most effective way.

At Customer.io, we help companies craft personalized messaging strategies to foster meaningful customer engagement. Your role will be key in unlocking new communication avenues, guiding customers in multi-channel strategies that engage their users in a respectful, personalized manner, and expanding our offerings in this rapidly evolving landscape.

This role is perfect for someone passionate about developing messaging solutions that scale and adapt to the latest trends, while ensuring the user’s experience remains seamless and non-intrusive. If you’re eager to partner with design, engineering, and marketing to launch industry-leading features that connect businesses with their audiences, this is the opportunity for you!

Some things you'll do

• Lead the Messaging Channels team in achieving strategic outcomes by developing solutions that are:
  • Valuable: Used and loved by our customers.
  • Viable: Fit within our business and technical constraints.
  • Usable: Easy for our customers to implement and use.
  • Feasible: Implementable by our engineering team.
• Develop a deep understanding of multi-channel messaging, including push notifications, SMS, in-app messaging, email, and upcoming channels like WhatsApp, RCS, and more.
• Collaborate with cross-functional teams to build innovative tools that enable our customers to orchestrate messages across channels.
• Stay on top of industry trends and guide the strategic direction of our messaging channels, focusing on growth opportunities.
• Advocate for user privacy and preferences, ensuring we respect how, when, and where end-users want to engage.
• Work with leadership to align on product vision, roadmaps, and long-term strategy, driving impact across teams and projects.

What we’re looking for

• Ability to work overlapping hours with GMT-8 to GMT-5 time zones.
• 5+ years of product management experience, ideally with messaging channels or multi-channel communication platforms.
• Strong experience in MarTech, growth marketing, or messaging automation tools (experience with Customer.io or similar platforms is a plus).
• Demonstrated success in building products from concept to delivery, starting with a compelling vision and executing in iterative steps that prioritize learning and delivering customer value.
• A proactive communicator, and collaborator, who believes in “working out loud” to share work early and often.
• Curiosity and a passion for emerging messaging trends and technologies like RCS, WhatsApp, and in-product inboxes.
• An infectious energy when sharing customer stories, used to align the team around the customer’s experience.
• Experience navigating ambiguity and taking ownership of problems even when the next steps and solutions aren't clear.
• An excellent writer who values clarity and brevity while avoiding jargon.

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,300 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $145,000-$160,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Zone 1: $174,000-$192,000 USD

Zone 2: $159,500-$176,000 USD

Zone 3: $145,000-$160,000 USD

Benefits at Customer.io include:

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matchin