Brand Sponsorships Manager, Specialized Touring

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

As the Tour Sponsorships Manager, you will be responsible for identifying, securing, and managing sponsorship opportunities across all tour dates and cities. You’ll develop compelling sponsorship packages, build strong relationships with brand partners, and ensure delivery of all sponsorship obligations. This is a high-impact role requiring creativity, negotiation skills, and cross-functional collaboration.

WHAT YOU’LL DO

• Own and manage overall sponsorship sales & strategy
• Identify and pitch to prospective sponsors aligned with each tour’s audience, values and financial needs.
• Develop and execute comprehensive sponsorship strategies to meet revenue targets.
• Create tailored sponsorship packages and presentations for potential partners.
• Serve as the primary point of contact for all sponsors before, during, and after the tour.
• Coordinate activation elements, branding, and deliverables across tour stops.
• Ensure fulfillment of all contractual sponsorship benefits and reporting requirements.
• Collaborate with marketing, production, legal, and operations teams to deliver integrated campaigns.
• Oversee sponsor branding on promotional materials, digital assets, and onsite at events.
• Track and report on sponsorship performance and ROI.
• Provide post-event recaps to sponsors, including data, photos, and engagement metrics.

WHAT YOU BRING

• 3–5+ years of experience in sponsorship sales or partnership management, ideally within tours, live events, sports, music, or entertainment.
• Proven track record of closing high net sponsorship deals and managing brand partnerships.
• Strong presentation, communication, and negotiation skills.
• Highly organized, self-motivated, and capable of managing multiple projects simultaneously and working under pressure.
• Extensive existing relationships with brands and brand agencies.
• Experience with B2C experiential marketing campaigns.
• Strong understanding of contract negotiation and sponsorship legalities.
• Note that nights and weekend work and travel will be necessary.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.