Director of Alliances & Marketing

Company Mission:
To empower companies by building scalable, data-driven RevOps solutions that drive visibility, efficiency, and growth. We are the RevOps partner for our clients at every stage of their growth journey—laying strong foundations, optimizing systems, and providing strategic guidance—ensuring that each organization is equipped to achieve its full revenue potential.

We founded Operatus with the firm belief that Revenue Operations plays a critical role in sustainably growing and scaling an organization. We know that capable RevOps resources are in short supply, and our goal is to fill this gap in the ecosystem by ensuring access to skilled professionals on a fractional and affordable basis. Our key principles are subject matter expertise, clear and timely communication, and professionalism.

We strive for our clients to consider us part of their team and are mutually invested in their success. By providing deep experience and outsized value in a challenging and ever-changing environment, we see Operatus as the future of Revenue Operations. And for our team, we strive to be a great place to advance your career as a hub for accelerated learning and growth in RevOps.

Job Description:
As the Director of Alliances & Marketing at Operatus, you will shape and execute the company’s go-to-market strategy, helping elevate our brand within the Salesforce and revenue operations ecosystem. You will be a key leader who drives brand awareness and lead generation and refines our messaging to resonate with prospective clients, partners, and industry stakeholders.  Revenue Operations is rising, with statistics like “Companies that deployed RevOps grew revenue 3x faster than those that didn’t. (Forrester)”. You’ll be helping build on our existing success with powerhouse clients such as Datadog, G2, LinkSquares, 7shifts, and Nextdoor. Check out our G2 Reviews.

The Fit: 
The ideal candidate deeply understands the Salesforce and RevOps landscapes, and can help bring Operatus into any relevant conversations. They excel in developing meaningful content, and have a track record of orchestrating high-impact marketing initiatives—from partner marketing and events to webinars and case studies. This role reports directly to the CEO and works closely with sales, and delivery teams.

Traits we are looking for:

• Curious listener – You’ll listen more than you talk. You’ll know your partners and buyers, their business, and what their success looks like.
• Clear, succinct communicator – You’ll help others clearly understand the value Operatus delivers
• Intrinsic drive to be successful, love to win – You’ll take initiative to figure things out and are motivated to do your absolute best work.

Job Responsibilities:

• Partner Development & Marketing:
• Collaborate with our partner ecosystem (including Salesforce and other technology providers) to create relationships founded on mutual success
• Create joint marketing materials, co-branded events, and content.
• Develop strategic partner marketing initiatives that foster trust, credibility, and mutual business growth.
• Strategic Brand & Marketing Leadership:
• Develop and refine Operatus’ marketing strategy to position us as a trusted leader in the Salesforce and revenue operations space.
• Identify key market segments, customer needs, and messaging strategies differentiating Operatus from competitors.
• Establish and strengthen Operatus’ brand presence across digital and industry channels.
• Content & Collateral Creation:
• Lead the development of compelling marketing materials such as case studies, one-pagers, and solution briefs highlighting client success and innovation.
• Oversee the creation of thought leadership content that educates the market and underscores our domain expertise in Salesforce and revenue operations.
• Event Management & Webinars:
• Plan and execute Operatus-branded events, workshops, and conference sponsorships to drive leads and increase brand visibility.
• Produce and host webinars featuring internal experts, partners, and clients, ensuring valuable insights and strong audience engagement.

Requirements:

• 3+ years in B2B business development and/or marketing roles at a professional services company.
• In-depth knowledge of Salesforce ecosystem and Revenue Operations best practices.
• Proven track record of developing go-to-market strategies that deliver measurable business results.
• Demonstrated success in content