Associate Manager - Retail Media

Requisition ID: 35292 

A Career in Beer and Beyond:  

    

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

  

We are Talent Brewers with our culture rooted in our core Values.  We believe in our brands and our people, and that inclusion with belonging  is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

 

 

The Headlines

 

As the Associate Manager of Retail Media, you will be responsible for working across a wide set of cross functional teams (Brand, Shopper, eCom, Media & Field) to support the execution and advancement of the retail media strategy for MCBC. You will be partnering with the Manager to evolve our principles & processes while managing & overseeing campaigns in partnership with our agency teams and customer marketing managers. You will partner with the manager to oversee our holistic strategy and strategic plan implementation. 

This position reports to the Retail Media Manager.

 

Job Summary

 

• Partner with Manager to advance retail media principles, planning frameworks, and holistic retail media strategy year on year.
• Lead budget management of total retail media spend in partnership with agency teams.
• Support the development and execution of all Retail Media plans both on and off platform (in partnership w/ brand, ecom, shopper) & daily oversight of a $20MM+ (and expected to grow YOY) media budget
• Manage Retail Media agency relationship ensuring consistency and adherence to MCBC standards, processes and scopes in partnership with Manager.
• Support the advancement of Retail Media measurement in partnership with Analytics
• Advance MCBC Retail Media Partner Strategy & Mix in Alc Bev Landscape - managing partner vetting, enterprise level POVs, T&L approaches

 

The Other Qualifications:

• Minimum of 3+ years experience with precision media; retail media experience is preferred
• Bachelor's degree preferred but not required
• Specific experience with Retail Media required -  direct investment with retail media networks as well as 3rd party retail media vendors
• Experience with paid search and programmatic media preferred
• Understanding of the customer marketing landscape preferred
• Demonstrates ability to have a high degree of influence with cross functional stakeholders
• Comfortable leading new, undefined and sometimes ambiguous projects
• Experience leading multi-faceted projects and campaigns with various key stakeholders

 

Work Perks that You Need to Know About:   

 

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
• Ability to grow and develop your career centered around our First Choice Learning opportunities 
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse ba