Director, Digital Marketing

GENERAL OVERVIEW:

Remedy Place is a first-of-its-kind social wellness club that is redesigning the meaning of social self-care. Inside our walls, social life is never sacrificed for the decision to lead a healthy lifestyle. Instead, both are mutually enhanced. Our holistic experiences help our community members find balance, operate at peak performance, and melt away the tension caused by life’s everyday stressors—all in an ultra luxe lounge setting.

We are seeking a dynamic and experienced Director, Digital Marketing to lead Remedy Place’s performance marketing, audience growth, and retention strategies. This role will focus on digital-first initiatives, supporting new club openings, seasonal campaigns, and enhancing the audience acquisition. Reporting directly to the Vice President, Marketing, this strategic leader will drive Remedy Place’s digital presence and play a pivotal role in scaling its footprint.

The ideal candidate is a highly organized self-starter with a passion for digital innovation and wellness, thriving in a fast-paced startup environment and brings a mix of performance-driven and brand-building expertise.

ESSENTIAL FUNCTIONS:

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, paid social, email, and SMS and affiliate marketing to drive audience acquisition, revenue and brand awareness. 
• Identify opportunities for innovation and emerging digital trends, leading the implementation of cutting-edge marketing initiatives that enhance brand visibility and engagement. 
• Ensure all digital strategies align with Remedy Place’s brand values, commitment to diversity and inclusion, and overall business goals.

Email + SMS Marketing + CRM Strategy

• Own and execute the email and SMS marketing strategy, including audience segmentation, content marketing, and campaign execution.
• Leverage CRM (Zenoti) to ensure data integrity, optimize lead generation strategies, and implement lifecycle marketing campaigns focused on customer retention.
• Optimize email and SMS campaigns through A/B testing and performance analytics to maximize engagement, conversion, and member retention.

New Club Openings + Seasonal Campaigns

• Lead the digital marketing strategy for new club launches, leveraging hyperlocal marketing, paid media, and community engagement to drive awareness and member acquisition,
• Develop and execute seasonal and brand campaigns that drive membership growth, event participation, and wellness engagement.
• Partner with internal teams to ensure campaign messaging, visuals, and experiences resonate with each target audience.

Website Management, User Experience + Conversion Rate Optimization

• Optimize website performance and user experience (UX), to drive digital bookings, membership sign-ups, and e-commerce sales. 
• Manage ongoing website development projects, collaborating with external web developers to enhance UI/UX functionality and performance.
• Implement A/B testing and conversion rate optimization (CRO) strategies to maximize site engagement and revenue generation.

Affiliate + Influencer Marketing

• Partner with Brand Communications team to ensure influencer-generated content is effectively leveraged in paid media and digital campaigns.
• Monitor and analyze the performance of influencer-driven content in digital advertising and organic engagement metrics.
• Support campaign amplification strategies to extend influencer reach through digital marketing.

Campaign Management, Analytics + Performance Reporting

• Plan, execute, and analyze multi-channel campaigns, ensuring alignment with brand objectives and measurable business impact.
• Provide in-depth performance reporting on website traffic, paid media, email engagement, and social media metrics, with actionable insights to drive growth.
• Create executive dashboards and stakeholder summaries to track progress toward KPIs.

SEO + Audience Acquisition

• Conduct advanced keyword research and SEO optimization to expand organic search visibility and capture high-intent audiences. 
• Manage local