Sr. Director, Customer Marketing

Ready to join a team that’s all in? At Imprivata, we deliver unified access and security management programs that eliminate friction, empowering healthcare and mission-critical organizations to work smarter, faster, and more securely.

We believe work can be more than a job or task—it’s a collective spirit; the type that emboldens creativity, embraces challenge, and fosters excitement. We are constantly raising the bar on what’s possible, owning the outcome of our triumphs and trials, staying nimble amidst change, and cultivating an environment where we win together. Here, your ideas matter, your differences are celebrated, and your work drives real results—for your career, your teammates, and our customers.

When you join Imprivata, you embark on a shared journey of ambition and growth. We’re committed to building an inclusive workplace where everyone feels valued and supported. If you’re looking for a place to match your passion with purpose—and where every day you can make an impact—you’ll find it here.

We are seeking a Sr. Director, Customer Marketing to join our team. This is a hybrid opportunity based in our Waltham, MA office.

Job Summary

Imprivata is seeking a strategic, customer-focused, and results-driven Sr. Director, Customer Marketing to lead and scale our global customer marketing function. Reporting to the Chief Marketing Officer, this leader will develop and execute programs that strengthen customer retention, deepen engagement, build advocacy, and drive expansion opportunities.

They will lead a team responsible for customer advocacy, executive customer programs, customer storytelling, peer communities, references, and expansion marketing initiatives. Success will be measured by the organization's ability to influence customer engagement, gross and net revenue retention, and expansion pipeline.

The ideal candidate is an experienced people leader with a background in enterprise SaaS, cybersecurity, identity, or another complex B2B technology environment, who is comfortable engaging executive customers and leveraging AI-enabled technologies to scale marketing programs.

Duties and Responsibilities

• Lead Imprivata's customer marketing strategy by defining the vision, operating model, and customer segmentation strategy that connects customer marketing programs to customer engagement, advocacy, gross revenue retention (GRR), net revenue retention (NRR), and expansion growth. 
• Lead, coach, and develop a high-performing customer marketing team, fostering a culture of accountability, strategic thinking, collaboration, innovation, and continuous improvement. 
• Build and scale customer advocacy and storytelling programs that identify, activate, and recognize customer champions while developing compelling customer evidence—including testimonials, case studies, videos, peer references, reviews, and industry-specific success stories—that support customer engagement, retention, and growth. 
• Own Imprivata's customer review and reputation strategy, driving customer participation across third-party platforms such as G2, Gartner Peer Insights, and other relevant peer review channels to strengthen market credibility and buyer confidence. 
• Partner with Sales and Customer Success to align customer marketing programs with customer health, retention, renewal, and expansion strategies, leveraging advocacy, executive engagement, customer proof, and references to deepen relationships and accelerate growth opportunities. 
• Collaborate with Product Marketing and Product Management to translate customer outcomes, product adoption, use cases, and market insights into compelling customer-facing and market-facing narratives that reinforce Imprivata's value proposition. 
• Build executive customer engagement programs that strengthen relationships with strategic accounts and foster peer-to-peer connections among CISOs, CIOs, CMIOs, clinical leaders, and other executive stakeholders. 
• Establish a measurement framework that connects customer marketing initiatives to business outcomes—including GRR, NRR, expansion pipeline, customer engagement, advocacy participation, reviews, and content utilization—and continuously optimize program performance through analytics, experimentation, and customer insights. 
• Other duties as assigned and required.