Social Media Manager (Freelance)

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

Location: Remote 

Type: Contract, Ongoing

Duration: Per Project Basis (Up to 10 hours / week)

About this position:

We’re looking for a strategic and creative Social Media Manager who can own client outcomes across platforms—while still jumping into the creative trenches when needed. This isn’t just about scheduling posts or hitting KPIs. It’s about understanding what drives real engagement, guiding content that performs, and knowing when to lead versus when to create.  This is a freelance, contractor opportunity. 

What you'll be doing:

• Client Strategy & Outcomes
  
  
• Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
• Set and track content goals aligned with client objectives (awareness, engagement, conversion)
• Communicate performance insights and next steps clearly to internal and external teams
• Anticipate client needs and proactively pitch new ideas, formats, and campaigns
  
  
• Creative Oversight
  
  
• Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
• Ensure content feels social-first, timely, and tailored to each platform
• Collaborate closely with design, video, and influencer teams to bring ideas to life
  
  
• Hands-On Execution
  
  
• Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
• Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
• Post live during events, drops, or key cultural moments when applicable

Who You Are:

• A hybrid thinker—equally strategic and creative
• Comfortable leading client conversations and presenting performance insights
• Can easily flex between overseeing a team and rolling up your sleeves
• Deeply fluent in social media trends, platform nuances, and content formats
• Fast, scrappy, and passionate about storytelling through social

What You Bring:

• 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
• Proven track record of independently managing and growing a social media presence for a large B2C brand. 
• Must have previous agency experience managing client relationships.
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences. 
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact. 
• A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
• Ability to think creatively and generate innovative content ideas.
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

How you work: 

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes c