Manager, Product Marketing

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

Position Overview:

We are seeking a dynamic and experienced Product Marketing Manager to drive product marketing and implement a global go-to-market strategy for Rakuten Advertising's product suite. Reporting to the Senior Director of Product Marketing, you will play a crucial role in driving Rakuten Advertising’s growth, identifying new opportunities, influencing product strategy, and bringing our solutions to life. Our team’s mission is to generate customer insights that inform our product strategy, lead go-to-market planning and execution, develop impactful sales collateral, and serve as the voice of the customer. Product Marketing is highly cross-functional, and we partner closely with Product, Sales, Client Services, Marketing, and Commercial Strategy, to name a few. The ideal candidate must demonstrate excellent problem-solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment, and work collaboratively with various stakeholders.

Key Responsibilities:

• Develop buyer personas and messaging informed by user research, market insights, and product understanding.

• Drive market, competitor, and customer research and analysis.

• Own product marketing tasks for one or more products, including value prop, sales enablement, GTM planning, packaging, and customer adoption.

• Develop sales enablement and GTM collateral, including email copy, pitch decks, one-sheets, talking points, and battle cards.

• Manage the full GTM and launch planning activities for new products and features, partnering cross-functionally with Product, Marketing, Sales, and Customer Success to successfully launch and drive adoption of new services/products/features.

• Partner with cross-functional teams to develop and facilitate the execution of regional programs and initiatives.

• Actively work with the influencer marketing team to develop and test hypotheses to hone GTM strategies.

• Manage partner relationships to learn best practices, develop key tactics, coordinate launch activities, and drive ongoing activities to meet goals.

• Manage GTM for Influencer Offering: Work closely with the influencer marketing team to develop and test hypotheses to refine GTM strategies.

• Develop Buyer Personas and Messaging: Create detailed buyer personas and messaging informed by user research, market insights, and product understanding.

• Market and Competitor Analysis: Conduct thorough market, competitor, and customer research and analysis.

• Product Marketing Ownership: Manage product marketing tasks for one or more products, including value proposition, sales enablement, go-to-market (GTM) planning, packaging, and customer adoption.

• Sales Enablement and GTM Collateral: Develop compelling sales enablement and GTM collateral, including email copy, pitch decks, one-sheets, talking points, and battle cards.

• GTM and Launch Planning: Oversee the full GTM and launch planning activities for new products and features, collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams to ensure successful launches and drive adoption.

• Regional Programs and Initiatives: Partner with cross-functional teams to develop and execute regional programs and initiatives.

• Partner Relationship Management: support partner relationships to learn best practices, develop key tactics, coordinate launch activities, and drive ongoing activities to meet goals.

Key Requirements:

• Education: BA/BS