Lifecycle Markeing Director

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity
Position Overview

The Lifecyle Marketing Director will create the strategy for holistic customer lifecyle management for the Samsung MX portfolio. This team is responsible for increasing portfolio growth and long-term customer value for the Samsung Smartphone, Tablet, PC, Smartwatch, and Buds categories. This position will lead the Lifecyle Marketing Team and partner with the Product Marketing team.

The Lifecyle Marketing Director will own the strategy to drive customer acquisition and retention. This position will leverage performance analytics and learnings to create an effective holistic journey throughout direct to consumer touchpoints, including Email, Push Notifications, and marketing-driven ecommerce traffic and conversion. This includes product launches, sustain, key seasonal/gifting moments, and always on engagement. This candidate will coordinate with cross-functional teams across creative services, functional marketing team members, eCommerce, Data Science and multiple agency partners. This person thrives in a fast-paced environment and has experience in segmentation, audience management, analytics, creative development, and agency management.

Role and Responsibilities

Responsibilities and Duties:

· Shape the overall Marketing strategy and own lifecycle marketing strategy

· Develop strategy to support a cohesive CEJ (Consumer Experience Journey) inclusive of audience segments/personas, purchase lead cycles, ecosystem communication (products & services) and

· key launches, seasonal campaigns, and ongoing consumer touchpoints

· Own overall marketing traffic to Samsung.com across all marketing channels, including weekly traffic and conversion targets.

· Support Samsung.com CEJ development to ensure cohesion across CRM and dot-com touchpoints (Marketing Landing Page, PDP)

· Manage agency partners, including timelines, deliverables and budget to ensure flawless campaign execution.

· Manage team to create campaign specific messaging strategy (images, messaging and comparative specifications) that map to each consumer segment and ensure clear value propositions

· Manage team to define the target audience for individual campaigns designed to drive traffic to Samsung.com.  Align with our Big Data, Data Science and agency teams to develop audience target lists, expand current audience reach, and ensure optimum usage of internal database and external list sources.

· Collaborate with Data Science and agency teams to design reporting that supports evaluation of program performance.  Analyze performance and results and optimize campaigns based upon test and learn strategy.

· Manage daily operations with agency partner(s) coordinating creative development, list selection, and execution of each campaign.

· Prepare and present Lifecycle Marketing strategy and plans in executive presentations.

· Participate in CRM Governance Council for planning and coordination across SEA lines of business.  Ensure compliance with all guidelines and provide briefs and evaluation for Council review.

· Coordinate with global CRM counterparts

Skills and Qualifications

Background/Experience Re