SEO Lead, Content Marketing

HoneyBook is the leading client relationship platform for independent businesses. It powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments. With HoneyBook, any independent professional can scale themselves and their business. Since the company was founded in 2013, HoneyBook members have built over 25 million client relationships and processed $11+ billion in payments on the platform. By providing an integrated suite of tools, HoneyBook simplifies workflow for independent professionals, serving as a center of gravity that streamlines operations from initial contact to final payment.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role: 

We're seeking a motivated and experienced SEO Content Marketing Lead to raise the bar on our search engine optimization efforts. You'll play a pivotal role in growing our online visibility across the web, driving organic growth, and improving our search engine rankings. The ideal candidate will have a proven track record of developing and executing successful SEO programs, a deep understanding of current SEO best practices, a curiosity to keep up with rapid industry changes including AI, strong communication skills, and the ability to work across teams to link the impact of SEO to the overall growth of HoneyBook’s business. 

This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office).

Here are some things you’ll be working on:

• Build an SEO plan that aligns long-term SEO strategies with business objectives and identifies new opportunities to capture organic market share via keyword research, competitive analysis, audience analysis, and content development. 
• Implement SEO strategies that improve keyword rankings across major search engines and increase organic traffic to HoneyBook domains. This includes but is not limited to on-page optimizations, page and blog post development, and link building. 
• Determine and establish the right AI tools that enhance our SEO strategy and improve effectiveness, ensuring our approach remains innovative and competitive.  
• Develop new, and optimize existing content in partnership with editorial and website leads to enhance authority and organic rankings, in alignment with the broader content strategy. 
• Collaborate cross-functionally with marketing peers and engineering stakeholders to launch growth initiatives, oversee the implementation of SEO best practices, and address technical issues.
• Monitor site performance through regular audits to ensure optimal user experience, site structure, indexation, and crawlability, and to identify and resolve technical issues.
• Track, analyze, and report on key SEO metrics, including organic traffic, keyword ranking, conversion rates, and other relevant data, to measure performance and identify opportunities.
• Surface and navigate industry changes to keep the team current with emerging SEO trends, algorithm changes, and shifting best practices, especially related to AI. 
  

Here is what we’re looking for in a candidate: 

• SEO expertise: you are an experienced SEO professional with a demonstrated track record of developing and executing successful campaigns that drive organic growth. 
• Proactive: you actively seek to uncover new trends, are curious about AI, and explore emerging technologies to enhance efficiency, creativity and innovation. 
• Business-first approach: you are rigorous about how your strategies align to company objectives and can measure progress towards these goals. 
• Data-driven: you have strong analytical skills and the ability to interpret data to generate actionable insights. You focus on metrics that matter most to performance in order to ensure your efforts lead to measurable and meaningful impact. 
• Content-savvy: you’re comfortable developing content, whether that’s optimizing on-page copy, cleaning up meta data and descriptions, or writing and editing. You know how to use words to establish authority, engage, and rank. 
• Excellent communicator: you’re ab