VP of Strategic Growth and Insights

Members Achieve More isn't just a tagline for us, it's part of everything we do!  We're looking for passionate individuals to join our team to help us maintain that focus every day.  Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...

The VP of Strategic Growth and Insights is a senior leader reporting directly to the Chief Experience Officer with oversight of four enterprise-wide functions including: Organizational Strategy & Growth, Research & Market Intelligence, Deposit Product & Strategy and Experience Data & Analytics. This leader oversees the creation and execution of organizational strategies designed to strengthen PSECU’s market position and achieve desired business results through the delivery of analytical strategy and insights.

This senior leader ensures deposit strategy and experience analytics directly influence value proposition decisions, competitive positioning, and the optimization of the company’s growth and members’ experience. Providing forward-looking analysis of organizational strategies, opportunities and challenges related to growth, retention, and market penetration, they serve as the key strategic growth and analytics leader across PSECU’s experience functions, ensuring alignment between Member Experience, Finance, Product, Technology, and Compliance teams to enable strategic decision-making at scale.

This leader also oversees the organization’s research and market intelligence department, ensuring deep knowledge and understanding of our Members and our Market to inform growth, retention and loyalty. This senior level position facilitates communication and strategies between all lines of business within PSECU to identify needs and determine solutions that provide a best-in-class member experience that leads to member growth, retention, and loyalty.
Schedule: Monday - Friday and with a minimum onsite expectation of 60% or as needed.

In this position, you will

• Strategic Growth: Lead the research, development and analysis of a comprehensive enterprise growth strategy, focused on attracting, growing, and retaining members, loans and deposits aligned with organizational goals. Participate in and drive strategic planning; business continuity planning; and the development of new products and services through research and market intelligence. Analyze trends and deliver research to create growth plans and a value proposition that promote the PSECU brand, expand existing markets, and penetrate new market opportunities.

• Leads multiple functions including Research & Market Intelligence, Organizational Strategy & Growth, Experience Analytics, and Deposit Strategy & Product.

• Oversees member analytics, providing insights on acquisition trends, attrition, and behavioral patterns to identify growth opportunities and reduce retention risks.

• Develop and evolve marketing attribution models in collaboration with external agencies, ensuring data-driven optimization of channel performance.

• Partner across the enterprise with Finance, Product, and Technology teams to deliver deposit and loan portfolio analytics, shaping Enterprise Deposit Portfolio strategies for growth, profitability, cross-sell, and member lifetime value.

• Lead digital experience analytics team, generating insights on member behavior across email, website, app, and online banking to drive strategy for the enterprise Digital Experience.

• Own Board-level reporting, that delivers insights on key organizational metrics such as member satisfaction, NPS, CES, etc. to guide executive decision-making.

• Shape and evolve PSECU’s segmentation strategy, ensuring enterprise member insights drive decisions across the organization including, but not limited to: Sales, Product, Digital and Marketing.

• Manage vendor relationships, tool selection, and optimization for the Deposit Strategy, Research & Market Intelligence, Experience Analytics and Strategic Growth functions, ensuring solutions enhance PSECU’s ability to deliver actionable insights.

• Build and lead a high-performing managers and teams, fostering career growth, accountability, and a culture of collaboration.

• Evaluate and advance all enterprise experience analytics, including AI and ML, to responsibly drive PSECU’s growth and transform reactive reporting into proactive business outcomes.

• Assess in-person member experiences across branches, contact centers, and Financial Education Centers, identifying patterns to inform engagement strategies.

• Lead the member and market research function, synthesizing ins