Salesforce Marketing Cloud Developer (Remote), Experian Consumer Services

<h3>Company Description</h3><p>Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that <strong>FORTUNE has named Experian one of the 100 Best Companies to work for</strong>. In addition, for the last five years we’ve been named in the <strong>100 “World’s Most Innovative Companies” by Forbes Magazine</strong>.</p><p>Experian Consumer Services provides credit education and identity protection solutions to consumers and helps businesses manage the impact of a data breach. This group is divided into two divisions; the Direct-to-Consumer team provides these solutions directly to consumers while the Partner Solutions team empowers companies to provide these solutions to their consumers. </p><p>Whether it is directly through our apps/websites or via one of our partners, consumers now have direct access to valuable credit education and identity protection solutions that help them protect their personal information. We are also the leader in Global Data Breach services, helping businesses for over 15 years.</p><h3>Job Description</h3><p>Experian Consumer Services (ECS) CRM team is seeking a Salesforce Marketing Cloud (SFMC) Developer. As the ideal candidate, you’ll be highly driven and organized, strive for operational excellence, and have a customer-centric philosophy. You will be joining a team focused on developing cross-channel customer journeys, establishing rules-based creative messaging, developing and monitoring testing scenarios. The scope of work includes working in partnership with CRM Program Managers and IT stakeholders to understand the business needs and objectives and leverage your SFMC experience to design, configure and develop the solution within SFMC platform. You thrive in fast-paced environments and are a natural problem solver. You’re adept at research and management/stakeholder communications. You conduct yourself confidently, professionally and respectfully with colleagues at all levels and value building strong working relationships throughout the organization.</p><p><strong>What you’ll be doing</strong></p><p>As a Salesforce Marketing Cloud Developer on the CRM team, you will bring your experience in design, development and execution of large-scale, customer-centric communications. Responsibilities for this position include:</p><ul><li>Developing emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs.</li><li>Developing cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, Mobile Push and Mobile Connect.</li><li>Understanding the primary SFMC data model and architecture.</li><li>Familiarity with various data extraction/manipulation techniques.</li><li>Building and automating SQL based direct-to-consumer campaigns using enterprise applications, such as Salesforce Marketing Cloud and Campaign Management Tools.</li><li>Staying current with rapidly developing Salesforce ecosystem.</li><li>Training and coaching internal teams on how to best use Salesforce Marketing Cloud.</li><li>Supporting center of operational excellence which includes identifying innovation opportunities.</li><li>Conducting data analysis and optimizing performance of slowly running queries.</li><li>Developing ongoing improvements to campaigns and operational processes.</li><li>Conducting operational assessments and presenting findings/recommendations to team members.</li><li>Documenting data/process flows and QA validations.</li><li>Gathering and translating business requirements into a technology solution and implementing that solution in an accurate, efficient and reliable manner.</li><li>Liaising with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing for continuous enhancement of CRM marketing capabilities.</li></ul><h3>Qualifications</h3><p><strong>What your background looks like</strong></p><ul><li>5+ years of email marketing experience at an operational level, preferably in an e-commerce organization and focused on a subscription/retention business model.</li><li>Intermediate level of knowledge in Salesforce Marketing Cloud modules.</li><li>Hands-on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns.</li><li>Hands-on SQL and HTML experience.</li><li>Experience and adherence to strong QA process.</li><li>Ability to communicate complex technical concepts in non-technical, business terms in both written and verbal form.</li><li>Experience with start-to-finish design and execution of multi-channel direct marketing/CRM programs and demonstration of strong follow-through responsibilities.</li><li>Experience produ