Head of Product Marketing & Brand

UpKeep is the leading cloud-based Asset Operations Management software developed to revolutionize the way teams manage facilities and maintenance work. We provide mobile-first SaaS solutions, Industrial IoT sensors, data analytics tools, advanced enterprise integrations, and top-notch professional services. Our innovative technology is modernizing workflows and maximizing operational efficiency for over 3,000 customers including Shell, Yamaha, Unilever, McDonalds, Subway, Pepsi, and Marriott!   We're a Series B tech startup with 100+ team members across the US. We've been recognized as a "Best Place to Work" multiple years in a row by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people have the flexibility to work remote. UpKeep is ranked the #1 Facility Management software on Gartner, #1 Maintenance Management software on G2 Crowd, FrontRunners on Software Advice, and CMMS Leader on IDC MarketScape.

POSITION SUMMARY 

UpKeep is building the world's first AI-powered CMMS (Computerized Maintenance Management System) to transform asset operations for the frontline. With 4,000+ customers and $25M+ ARR, we’re at an inflection point. The market is shifting. AI is redefining what’s possible. We’re positioned to lead—and our story must match our ambition.

We are hiring a Head of Product Marketing & Brand to define our category, differentiate our platform, and shape how the world sees and experiences UpKeep. This isn’t about launching features. This is about owning our narrative, market perception, and go-to-market strategy in a $30B+ industry.

This role reports directly to the CEO and is a highly strategic position that combines positioning, pricing, packaging, GTM, and brand leadership into one high-impact function.

This role is required to come into the LA HQ on an as needed basis. 

 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

Positioning & Messaging

• Define and evolve UpKeep’s core narrative and category story
• Own differentiated messaging across all product lines (CMMS, Edge, DataHub, Sensors, AI tools)
• Translate technical capabilities into clear, value-driven stories for buyers

AI Category Leadership

• Lead all storytelling around our AI roadmap and differentiation
• Partner with Product and Engineering to communicate how our AI delivers real customer value—not just hype

Industry & Segment Strategy

• Build positioning tailored to industry verticals (manufacturing, facilities, etc.)
• Identify and articulate customer pain points that align with our roadmap

Pricing & Packaging

• Partner with Product and RevOps to own monetization strategy, bundling, and pricing
• Test, validate, and iterate pricing structures that drive ARR

Go-to-Market Strategy

• Own product launches and enablement across Marketing, Sales, and CS
• Build sales collateral, messaging playbooks, customer stories, battlecards

Team Leadership

• Collaborate closely with VP of Demand Gen to ensure alignment across acquisition, ABM, events, and growth
• Build and lead a high-performing team of marketers across core disciplines including: Product Marketing, Brand, Social, Creative/Design

 

EXPERIENCE  

• 7–12+ years of experience in product marketing, GTM strategy, or category creation in high-growth B2B SaaS
• Proven experience owning positioning, pricing, and packaging
• Experience working with AI/ML products or deeply technical products a strong plus
• Ability to lead cross-functional launches and partner closely with Product, Sales, and Demand Gen
• Strong writing chops—you know how to distill complex ideas into crisp, clear, differentiated stories
• Analytical and data-driven—comfortable working in dashboards, A/B tests, and funnel metrics
• Player-coach mentality—you can lead a team, but also build the deck yourself

 

NICE TO HAVE

• Industrial software, asset management, or maintenance tech background
• Familiarity with PLG/self-serve SaaS models
• Previous experience reporting directly to CEO or founder(s)

 

DESIRED BEHAVIORS 

• Thinks strategically – Develops market-shifting narratives and future-ready GTM strategies
• Leads change – Acts as a category leader and change agent, rallying the org around a bold vision
• Gets results – Executes with urgency and clarity