Sr. Campaign Planner, Government Customer Marketing

The Senior Marketing Campaign Planner supporting the Government team will be responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. The Government business at Thomson Reuters is a dynamic and growing area of the Thomson Reuters portfolio with many exciting and high-profile initiatives.  These initiatives support our Federal, State, and Local government agencies to help them move their missions forward every day.  This includes practicing law, ensuring access to justice, ensuring community safety, and reducing fraud and waste of government funds. 

The right candidate works using own initiative and is able to deal with an element of ambiguity. Works with minimal guidance & direction from manager.  In this role you will oversee all aspects of our marketing campaigns, programs and tactics including objective and target setting, developing the plan, providing guidance on the assets/offers for our customers and partnering across legal marketing to ensure flawless execution. 

About the Role

In this opportunity as Senior Campaign Planner, Government Customer Marketing, you will:

• Create B2B marketing campaign plans and integrated programs geared towards an assigned go-to-market across the customer journey including net new acquisition, upsell, cross sell, onboarding and retention. 

• Work with our demand gen team partners to implement, track, measure, assess and optimize efforts at varying levels of the campaign and across channels based on a variety of objectives.

• Brief and oversee the campaign related work of internal and external agencies, channel partners and creative partners, such as designers, content creators, demand generation specialists, etc.

• Ensure campaign goals/ KPIs are defined (utilizing reverse funnel methodology) tracked (during development phase) and measured.

• Work within and manage budget at this senior level, and report any overspend.

• Plan and execute traditional marketing channels, as well as digital marketing and supporting lead generation to engage and convert customers and prospects to acquire, upsell and cross sell.

• Work with brand, content and solutions marketing teams to ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels we are utilizing for our campaign.

• Review regular reports of campaign results, including web analysis and evaluation of KPIs. We have talented campaign analysts within the team to partner with, but this role is expected to pull self-serve reporting for basic performance metrics within our existing tools to make quick decisions to optimize – Salesforce, Tableau, Adobe Analytics (training is available).

• Ensure marketing materials are accurate, customer-centric and effective.

• Stay curious with emerging trends in marketing and adapt those learnings to your campaign roadmap.

• You are comfortable with the “gray area” and work with your manager, team members, and business partners to drive outcomes, are motivated by change and will work to achieve business objectives.

Accountability

• Meeting and exceeding marketing contribution to sales goals for the assigned go-to-market

• As outlined in your plans, you will meet prospect and qualified lead targets that translate to tele-qualified leads and opportunities that close.

• You will increase traffic to the web, ensure engagement with the content we are promoting, and plan for a path to nurture and convert those visitors to highly engaged customers.  You will be responsible for TOF and MOF engagement. 

• You will have the ability to pull more levers in earlier stages, but partnership with the demand gen and sales development teams will be critical for feedback to appropriately “fill the funnel” and nurture leads accordingly.

About You

You’re a fit for the role of Senior Campaign Planner, Government Customer Marketing, if your background includes:

• 5+ years in results driven, B2B digital and offline campaign strategy.

• Bachelor’s degree in marketing or related field (or equivalent experience).

• Experience using key marketing reporting tools such as Salesforce, Adobe Analytics, Tableau

• Strategic understanding of marketing automation platforms such as Eloqua, lead scoring strategies, and the marketing funnel stages (leads aka MQL, SQL, etc.).

• Drive and desire to deeply understand our Government customers and their needs on an ongoing basis

#LI-BS1

What’s in it For You?

Join us to inform