Jobs and Careers

Director of Retail Planning

United StatesRemotefull_timeVerifiedPosted 18 Aug 2026

About the role

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 20431

Remote Work Available: No

Director of Retail Planning

Department: Retail

Reports to: State Director

Location: Atlanta, GA

Position Summary:

The Director of Retail Planning is accountable for maximizing sales and profitability in alignment with the company strategies and brand. They will develop and execute strategies across relevant product categories to achieve short and long-term financial goals (sales, margin, profitability). This involves developing and executing robust product and pricing strategies, driving product development with the in-house design team, devising compelling marketing and promotions programs, and maintaining a focus on continuous learning and improvement. This individual takes an active leadership role responsible for evolving the culture through a customer-first mindset, fostering cross-functional team collaboration, and supporting the continuous evolution of business processes to maximize resources.

Responsibilities:

Review and analyze consumer demographic characteristics, sales trends, retail landscape and other relevant data to interpret, financially plan for and react to emerging market trends and conditions

Determine appropriate competitive strategies to drive category product development, good/better/best quality merchandise assortment and quantity, purchase, pricing, margin, promotion and clearance to maximize revenue and margin

Partner with merchandise planning to develop and implement a balanced investment strategy by category and store type

Lead in decision making regarding prices, quantities, freight terms, allowances and product packaging based on the purchasing plan

Report to the executive team on the state of the category using financial analysis and other fact-based data in terms of current performance, new styles, trends, promotions, best sellers, etc.

Research and shop competitors to ensure the Company is a category value leader

Travel to retail store locations as needed to conduct velocity walks; review and evaluate product mix and gain insight regarding quality or other issues and translate those findings into executable plans

Provide product development recommendations to the in-house design team; bring fresh perspectives to the table that reflect price point and design trend needs.