Director of Marketing & Communications (Bilingual Preferred)

Donor Network West’s mission is to save and heal lives through organ and tissue donation for transplantation and research. At Donor Network West, we're looking for people who embody our core values: passion, excellence, equity and inclusion, and relationships. We welcome diverse perspectives and foster an environment of collaboration and service.
GENERAL JOB FUNCTION
The Director of Marketing and Communications is responsible for the planning, development and implementation of all of Donor Network West’s marketing strategies, marketing communications, and public affairs activities, both external and internal ensuring consistency in brand messaging and imagery. This position oversees development and implementation of support materials and services in the area of marketing, communications and public affairs. He/She directs the efforts of the marketing and communications staff and coordinates at the strategic and tactical levels with the other functions of the organization. This individual must have a strong sense of how to articulate Donor Network West’s strategic priorities as a vitally important public health issue. This individual will develop and integrate Donor Network West’s communication strategies for organ and tissue donation programs.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Marketing and Communications

• Responsible for creating, implementing and measuring the success of a comprehensive marketing and communications program that will enhance the DNW’s image and position within the marketplace and the general public;  facilitate internal and external communications; and strategic oversight for all marketing, communications and public affairs activities and materials.
• Ensures consistent communication and articulation of Donor Network West’s branding with desired image and position to internal and external constituencies.
• Ensures Donor Network West’s communications, messaging and media objectives align with the Donate Life America, Donate Life California and Donate Life Nevada organizations.
• Oversees editorial direction and branding of all DNW publications, collateral materials, promotional items and digital assets. This includes design, selection, production and distribution of materials.
• Work with external creative marketing and communications agencies to implement and activate on programs.
• Lead a team of marketing and communications professionals including creative services, marketing content, digital marketing, events, fundraising, public relations and internal and external communications.
• Oversees all website and digital strategies including website content and digital advertising.
• Establish a clear road map to drive the team’s day-to-day and long-term work.
• Oversees the communication between the organization and third parties, including transplant centers, hospitals, donors, the press, foundations, etc. related to business development. Develops strong, mutually beneficial relationships with Donor Hospital and Transplant Center Public Relations Departments.
• Oversees coordination of media interest in DNW and ensures regular contact with target media and appropriate response to media requests. Coordinates with media consultants to develop working relationships with members of the national and regional media outlets. 
• Oversees all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms.
• Articulates Donor Network West’s strategic priorities via an effective communications plan, including independent development of press releases, white papers, and supporting materials.
• Ensures that DNW regularly conducts relevant market research, coordinates, and oversees this activity. Oversees trend monitoring.
• Provides vision and support for community benefit, social responsibility and fundraising efforts. 

Planning and Budgeting

• In conjunction with the VP of Marketing and Communications, develops short- and long-term plans and budgets for the marketing/communications program and its activities, monitor progress, assure adherence and evaluate performance.
• Assures that all communications and marketing programs and related staffing and budgets are appropriate to accomplish the stated goals and long-term vision of Donor Network West leadership and its Board.
• Responsible for the achievement of marketing/communications/public affairs mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the VP of Marketing and Communications.
• Recommends short- and long-term DNW goals and objectives to the VP of Marketing and Communications.
• Develops, implements and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public