Associate Brand Manager, Strategy, Sun

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

 

Position Summary:

 

The Associate Brand Manager will be an integral member of the Sun & Skin BU marketing team and play a key role in driving the overarching strategy for the Hawaiian Tropic brand. Primary responsibilities will include supporting the Senior Brand Manager in the planning, development, and implementation of 360, full-funnel marketing plans to enhance the growth and profitability of the brand. This role provides a rare opportunity for an associate manager to gain in-depth experience with brand positioning, target consumer segmentation, and creative development.

 

Accountabilities:

 

• Assist in the development and execution of comprehensive annual marketing plans to steward iconic brands and achieve stated business objectives
• Assist in development of compelling brand communications including digital video, static, paid social, influencer content, brand integrations, and A+ content
• Champion the target consumer, brand positioning, and brand voice throughout the organization
• Develop and manage A&P budget; provide regular updates of spending versus budget and ensure P&L is accurate and reflects any significant deviances from plan
• Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives
• Ensure consistency of visual brand identity across all consumer touchpoints including product, packaging, communications, etc.
• Assist in briefing, developing, executing plans with multiple agencies providing coaching where needed
• Effectively synthesize data from multiple sources to identify issues, opportunities, and insights and make recommendations for optimizing plans
• Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions
• Initiate or support market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into actionable plans
• Process owner for creative development, testing, artwork and sales samples in addition to overseeing packaging changes
• Partner closely with Sales to identify opportunities to expand the business in existing channels of trade
• Communicate brand strategies, plans, and innovations to the sales organization for them to translate into compelling selling stories
• Champions and represents EPC’s core values: People First, Moving Forward, Own It Together, Listen Up Speak Up

 

Required Education, Skills and Experience

 

• Bachelor’s degree with a concentration in Business or Marketing related discipline
• A minimum of 2 years’ CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities

 

Desirable Education, Skills and Experience

 

• Strong market awareness and familiarity with latest marketing trends and best practices
• Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses
• Self-motivated and goal-oriented; possess inherent initiative, curiosity, and creative problem solving skills
• Ability to recognize opportunities for improvements and proactively offer ideas for how to improve
• Strong interpersonal skills; ability to work in a highly collaborative environment and build trust with team members and various key stakeholders
• Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines
• Detail-oriented with strong analytical and strategic thinking skills
• Strong communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization
• Ability to influence without direct authority
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Willingness to perform other duties and special projects as needed/requested
• Experience with syndicated data (Nielsen, IRI, etc.) and/or other data sources (Mintel, Euromonitor, etc.)

 

 

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