Brand Content Writer - SEO Focus

Smartrr is the leading next-generation subscription app built to maximize LTV for Shopify brands. Built with the end customer in mind, Smartrr increases brand engagement and LTV with a variety of out-of-the-box subscription models, a beautifully branded subscriber account experience, loyalty rewards, referrals, member-only benefits, advanced subscription analytics, and more. We are looking for major ‘value add’ candidates that thrive in a high-paced, ‘scale-up’ environment and are willing to step up to the challenge and build something truly special in the eCommerce space with us!

In this role, you'll be at the forefront of architecting Smartrr’s brand voice and SEO program and taking it to new heights through keyword research, innovative content formats, and creative copy. Working in close partnership with colleagues, partners, and stakeholders across Smartrr, this position will create the strategy and lead the execution to attract and convert organic traffic.

• Develop Smartrr's Brand Voice & SEO Strategy:
  • Craft an SEO strategy, backed by sophisticated keyword research and product marketing feedback.
  • Own all SEO initiatives; internally socializing SEO best practices, backlink opportunities, and continuous optimization.
  • Partner with Digital Marketing Manager to ensure keyword alignment.:
• Execute Content Strategy:
  • Be Smartrr’s ‘Brand Voice’.
  • Produce written content across all formats including but not limited to blogs, ebooks, one-pagers, press releases, email marketing, social media, product documentation etc.
  • Manage deadlines according to a committed content calendar.
• Optimize Content Strategy:
  • Create dashboards that track the performance of SEO initiatives over time.
  • Keep up with SEO industry trends and work closely with Product, Product Marketing, Customer Success and the Sales team to integrate SEO best practices during website redesigns, product releases, sales enablement and new content offerings.
  • Conduct social listening to identify opportunities for organic content and brand messaging at large.
• Champion SEO best practices internally:
  • Provide regular updates to team members & key partners on project status, timelines, and results.
  • Maintain a content calendar while partnering with our Marketing Associate and Digital Marketing Manager on the syndication of each publication.

Requirements

• You have 3-5 years of experience in Brand and SEO specific content writing with a track record of having a successful impact on lead generation and overall business growth.
• You have exceptional copywriting skills.
• You are excellent at managing deadlines.
• You have the ability to manage multiple projects simultaneously in a fast-paced environment.
• You are an out-of-the-box thinker who loves cross-functional whiteboard sessions.
• You are a self-starter, you don’t just propose problems, you propose solutions and implement them quickly and efficiently.
• You learn quickly and adapt to an always-evolving search industry.
• Proficient with SEO industry tools and resources such as SEMrush, Moz, Google Keyword planner, etc.
• Proficient in WordPress.
• Bonus points for working in a media/press environment and/or having a background in eCommerce.

Benefits

• Competitive salary ($90K - $110K depending on seniority)
• Company stock options
• Medical, vision and dental health plans
• 401k plan (with a match!) and commuter benefits
• Perks: Matched 401k, commuter benefits, One Medical membership, team outings, and more!