Director of Growth Marketing

 Salary Range: $151,857.00 - $235,377.00 

 

 

Position Summary:

The Director of Growth is responsible for growing revenue sustainably for our DTC brands (Albany Park, Edloe Finch, X-Chair, Mavix, Timbuk2) through innovative customer acquisition and retention strategies. You will own the full-funnel strategy, leveraging data, experimentation, and automation to maximize efficiency and profitability. The ideal candidate will be a strategic thinker, a data-driven marketer, and a proven leader with a strong track record of scaling successful DTC brands. The role is hybrid out of our headquarters in Cypress, CA and reports to the VP of DTC.

Responsibilities and Essential Functions:

• Oversee comprehensive strategies around paid media (Meta, Google, TikTok, Pinterest, Affiliate, Programmatic, etc.), Influencer, and SEO.
• Develop and scale CRM strategies (email, SMS) to drive new and repeat purchases, increase LTV, and improve our understanding of the customer.
• Identify new marketing channels and expansion opportunities to diversify the marketing mix and improve overall marketing efficiency.
• Utilize first-party data, attribution modeling, and marketing mix analysis to inform decisions, with a focus on testing and incrementality.
• Own growth KPIs (CAC, LTV, AOV, ROAS, retention rates) and develop dashboards to track performance and inform internal decision-making.
• Partner with eComm team to enhance site experience and performance based on the inbound advertising traffic (especially for mobile).
• Collaborate with Brand team on cross-channel initiatives, including organic media, earned media, and partnerships to ensure brand lift.
• Build and lead a high-performing team, cultivating a culture of innovation, creativity, and continuous improvement.

Qualifications, Skills and Education:

Required Qualifications

• 7+ years of relevant performance, lifecycle, or growth experience at DTC brands.
• Deep expertise in paid media strategies, analytics, and full-funnel optimization.
• Strong understanding of attribution models and customer segmentation strategies.
• Expectation of being in office 2-3 days a week along with core members of team.

Preferred Qualifications

• Bachelor's Degree in related field
• Test-and-learn mentality with a track record of running successful experiments.
• Experience with order economics, contribution dollars, and profitable growth.
• Ability to adhere to creative and brand standards while still driving growth.
• Comfort with automation and AI within your org as a force multiplier.
• Collaborative leader who can influence across functional teams

Perks and Benefits:

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first.  We bring integrity, passion, and excellence to work each day.  Being part of our team means living our core values and thriving in an environment of constant innovation and positive change.

In addition to our unique culture, we also offer these fun perks and benefits.

• Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.

• Hybrid Work Schedule: We support employee needs and their work/life balance so we offer the flexibility to work remotely while being onsite as needed for “collaboration days.”

• Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.

• 401(k): We match 100% up to 3% and then 50% of the next 2% deferred.

• Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!

• Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.

• Employee Discounts: We offer discounts to our employee across all of our product lines.

• Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!

• Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

 

About Us:

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